The social entrepreneur's playbook : pressure test, plan, launch and scale your social enterprise / Ian C. MacMillan and James D. Thompson.

Format:

Book

Author/Creator:

MacMillan, Ian C., author.

Thompson, James D., author.

Language:

English

Subjects (All):

Social entrepreneurship--United States.

Social entrepreneurship.

Physical Description:

1 online resource (235 p.)

Edition:

Expanded edition.

Place of Publication:

Philadelphia, PA : Wharton Digital Press, [2013]

Language Note:

English

Summary:

Available for the First Time: The Complete Social Entrepreneur's PlaybookCovers all three phases of the start-up to scale-up process, developed with reader feedback from "one of the more unusual ebook.experiments of the year" (ThinReads)Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.MacMillan and Thompson used their own systematic framework to publish The Social Entrepreneur's Playbook. To test the market, they offered the first phase in their start-up method (step 1) as a free ebook. Readers were invited to join The Social Entrepreneur's Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book, which covers all three steps in the start-up to scale-up process.Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authors' more than 26 years' combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase:Phase One: Pressure Test Your Start-Up Idea. Based on the free ebook, this expanded section now includes advice on setting revenue and social impact goals, how to navigate the sociopolitical landscape, and how to develop a strong concept statement. In addition, MacMillan and Thompson provide advice on how to identify and test a proposed revenue-generating solution and define and segment your target population.Phase Two: Plan Your Social Enterprise. All new to this edition, this critical phase shows you how to frame and scope the venture, determine what it will take to actually deliver a sustainable enterprise, identify the key assumptions that have been made, and design checkpoints to test those assumptions before making major investments.Phase Three: Launch and Scale Your Social Enterprise. Available for the first time in this edition, you will learn how to effectively launch your enterprise, manage upside potential and downside risk, and strategically scale up.Filled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, The Social Entrepreneur's Playbook is a must-read for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits interested in doing more good with fewer resources.Includes access to downloadable planning documents, including user-friendly spreadsheets

Contents:

Frontmatter

Contents

A Personal Note

Introduction: The Creation of Social Wealth Out of Poverty

PHASE ONE From Possible to Plausible: Pressure Test Your Start-Up Idea

CHAPTER 1 Articulate Your Targeted Problem and Substantiate Your Proposed Solution

CHAPTER 2 Specify Performance Criteria

CHAPTER 3 Define and Segment Your Target Population

CHAPTER 4 Understand the Beneficiary Experience

CHAPTER 5 Analyze the Most Competitive Alternative

CHAPTER 6 Identify Operations Realities

CHAPTER 7 Address the Inevitable Sociopolitics

CHAPTER 8 Develop a Concept Statement

PHASE TWO From Plausible to Probable: Plan Your Social Enterprise

CHAPTER 9 Frame and Scope the Venture

CHAPTER 10 Specify Deliverables

CHAPTER 11 Establish Assumptions and Checkpoints

PHASE THREE From Probable to Plannable: Launch and Scale Your Social Enterprise

CHAPTER 12 Launch Your Enterprise

CHAPTER 13 Manage the Upside and Downside

CHAPTER 14 Scale Up Your Social Enterprise

Conclusion

Acknowledgments

The Social Entrepreneur’s Playbook Advisory Group

Notes

About the Authors

About Wharton School Press

About The Wharton School

Notes:

Bibliographic Level Mode of Issuance: Monograph

Description based on print version record.

ISBN:

1-61363-030-1

OCLC:

865838283