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Digitalization in retailing -- moving beyond e-commerce / guest editors, Anita Radon [and three others].
- Format:
- Book
- Series:
- Journal of Research in Interactive Marketing, 2040-7122 ; Volume 11, Number 4
- Language:
- English
- Subjects (All):
- Retail trade.
- Electronic commerce.
- Physical Description:
- 1 online resource (113 pages) : illustrations.
- Edition:
- 1st ed.
- Place of Publication:
- [Place of publication not identified] : Emerald Publishing Limited, 2017.
- Contents:
- cover
- EDITORIAL ADVISORY BOARD
- Guest editorial
- Need for touch and two-way communication in e-commerce
- Using rich media to motivate fair-trade purchase
- A QoS-sensitive model for e-commerce customer behavior
- C2C value creation: social anxiety and retail environment
- Impulse buying tendencies among online shoppers in Sweden
- The digitization of health care retailing.
- Notes:
- Includes bibliographical references at the end of each chapters.
- Description based on online resource; title from PDF cover (EBC, viewed January 10, 2018).
- ISBN:
- 1-78743-845-7
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