Mistakes authors make : essential steps for achieving success as an author / Rick Frishman [and three others].

Format:

Book

Author/Creator:

Frishman, Rick, author.

Language:

English

Subjects (All):

Authorship.

Physical Description:

1 online resource (205 pages)

Edition:

1st ed.

Place of Publication:

New York, New York : M.J, [2015]

Summary:

"Features 50 of the most common errors book authors make in writing, publishing, and promoting their books." -John Kremer, author of 1001 Ways to Market Your Books The publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that it's easy for you to make critical mistakes that can set you off course and significantly decrease your chances for success. How many of the 50 biggest author mistakes are you making? When you learn to avoid them, you can greatly enhance your chances for success in the publishing world. In this insider's look at the worlds of publishing and book marketing coauthors Rick Frishman, Bret Ridgway, and Bryan Hane bring their 65 combined years of experience in the publishing world to you and share their secrets to success. You'll learn: * How to master media and other key marketing channels authors should use * Keys to capturing the browsing buyer in bookstores and online * The new publishing landscape and how it impacts you * How to increase the readability of your book so readers keep coming back * How your book is the key piece of your own information marketing empire * And much, much more "If you want to write a book or make sure that your book is a smashing success read this now and take action! You'll be amazed at the difference it will make in your success!" -John Assaraf, New York Times -bestselling author of Innercise and The Answer "I LOVE the book so far! Clear-concise-comprehensive with practical info the aspiring author needs!" -Laura Venecia Rodriguez, author of Yoga at Home

Contents:

Intro

Title

Copyright

Table of Contents

Acknowledgements

Foreword

Introduction

Section 1: Before You Write

Mistake #1 Believing You Can't Write a Book

Mistake #2 Writing a Book for the Wrong Reason

Mistake #3 No Real Understanding of Your Target Market

Mistake #4 Expecting Instant Success

Mistake #5 No Understanding of the Various Publishing Models

Mistake #6 Lack of Perception of Perceived Value in Information Marketing

Mistake #7 Trying to Do Too Many Products at the Same Time

Section 2: The Business of Your Book

Mistake #8 Overproducing on an Initial Book Launch to Lower Per Unit Cost

Mistake #9 Not Understanding the Lifetime Value of a Reader

Mistake #10 You Don't Know Your Numbers

Mistake #11 Not Knowing How Bookstores Really Work

Mistake #12 Trying to Wear Too Many Hats

Mistake #13 Not Understanding the Differences Between a Distributor and a Wholesaler and a Fulfillment House

Mistake #14 Not Using a Literary Agent When You Need One and Using One When You Don't

Mistake #15 Signing a Crappy Contract

Mistake #16 Failure to Register Your Copyright

Mistake #17 Expecting Other People to Do It For You

Mistake #18 No Commitment to Continual Learning

Mistake #19 No Continuity Revenue

Section 3: Writing Your Book

Mistake #20 Writing a Crappy Book

Mistake #21 Poor Book Title

Mistake #22 Bad Cover Design

Mistake #23 Writing a Book that is Not Easily Consumable

Mistake #24 Poor Interior Layout

Mistake #25 No Name Capture Mechanisms Built Into Your Book

Mistake #26 No Branding

Mistake #27 Doing an Ebook Only

Mistake #28 Forgetting to Put Disclosures/Disclaimers in Your Book

Section 4: Marketing Your Book Before It's Written

Mistake #29 Failure to Develop a Book Proposal/Book Business Plan.

Mistake #30 No List Building Efforts in Advance of Publication

Mistake #31 No On-going Communications with the List You're Building

Mistake #32 No On-going Commitment to Marketing

Mistake #33 Not Using Social Media Properly

Mistake #34 Lack of a Press Kit

Mistake #35 Lack of a Blog

Mistake #36 Not Attending Live Events to Network

Mistake #37 Not Owning Some Key Web Properties

Mistake #38 Not Understanding How One Achieves Bestseller Status

Mistake #39 You Can Write a Book but You Can't Write Sales Copy

Section 5: Marketing Your Book After It's Written

Mistake #40 Not Using Public Speaking to Build Your Platform

Mistake #41 Becoming a Media Diva

Mistake #42 Not Being Ready for the "Big Stage"

Mistake #43 Underestimating the Power of Radio

Mistake #44 Not Leveraging the Full Power of Amazon

Mistake #45 Not Getting the Most out of Book Signings

Mistake #46 Incomplete Profile Pages in Your Distribution Channels

Mistake #47 Underestimating the Value of Book Reviews

Mistake #48 Not Capturing the Browsing Buyer

Mistake #49 No Use of Video in Your Marketing Efforts

Mistake #50 You're Afraid to Give Books Away

Conclusion

Resources

Bibliography

About the Authors.

Notes:

Description based on print version record.

ISBN:

9781630474584

1630474584