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Consumer ethics / guest editors: Felix Tang and Judy Zaichkowsky.
- Format:
- Book
- Author/Creator:
- Zaichkowsky, Judy
- Series:
- Asia Pacific Journal of Marketing and Logistics series ; Volume 31, Number 3
- Language:
- English
- Subjects (All):
- Consumer behavior.
- Physical Description:
- 1 online resource (152 pages).
- Edition:
- 1st ed.
- Place of Publication:
- [Place of publication not identified] : Emerald Publishing, [2019]
- Summary:
- In this special issue, we sought to publish cutting edge information on topics relating to consumer ethics in the Asia Pacific. While market expansion in this era of globalization holds great promise, it is also rooted in differences in culture and consumer ethics. Consumer ethics holds particular importance in the Asia Pacific region.
- Contents:
- Covers
- Editorial advisory board
- Guest editorial
- Pawnbroking in pre-1949 China: soft strategies for overcoming a negative image
- Consumers' perceptions regarding questionable consumption practices in China
- Ethically minded consumer behaviour in Vietnam
- Understanding consumer ethics in China's demographic shift and social reforms
- Analysis of the moral mechanism to purchase counterfeit luxury goods: evidence from China
- Relation between Chinese consumers' ethical perceptions and purchase intentions
- The importance of CSR initiatives in building customer support and loyalty
- Extrinsic cues, perceived quality, and purchase intention for private labels.
- Notes:
- Description based on print version record.
- ISBN:
- 1-83867-846-8
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