Hotel Revenue Management : The Post-Pandemic Evolution to Revenue Strategy.

Format:

Book

Author/Creator:

Roberts, Dave.

Language:

English

Subjects (All):

Hotel management.

Revenue management.

COVID-19 (Disease).

Pandemics.

Physical Description:

1 online resource (148 pages)

Edition:

1st ed.

Place of Publication:

New York : Business Expert Press, 2022.

Summary:

This book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a revenue strategy. The discipline is evolving, and that evolution has been accelerated by the COVID-19 pandemic. Leaders in hotel revenue management, and more broadly in sales & marketing, need to understand these changes, and lead and adapt accordingly. This will require a strong foundation in analytics-not just modeling, but also business analytics in support of a holistic strategy. As more of the tactics of revenue management are executed through automation, and powered by machine learning, revenue managers will become more focused on strategy and will need to think about revenue management in the context of marketing, loyalty, and distribution. As the strategy component of the discipline increases, so too must the breadth of knowledge of revenue managers.

Contents:

Introduction; 1. Context; 2. Building Blocks of Revenue Management; 3. Forecasting; 4. Inventory Management; 5. Pricing; 6. Discounted Rates; 7. Negotiated Account Rates; 8. Distribution and Loyalty; 9. Merchandising; 10. Total Hotel Revenue Management; 11. Revenue Management in a Downturn; 12. Revenue Management in a Recovery; 13. Machine Learning in Revenue Management; 14. Topline Analytics; 15. Talent; 16. Thoughts for the Future; Appendices

Notes:

Description based on publisher supplied metadata and other sources.

Other Format:

Print version: Roberts, Dave Hotel Revenue Management

ISBN:

9781637421925

OCLC:

1293250078