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Write to sell : the ultimate guide to great copywriting / Andy Maslen.
- Format:
- Book
- Author/Creator:
- Maslen, Andy.
- Language:
- English
- Subjects (All):
- Advertising copy.
- Business writing.
- Physical Description:
- 1 online resource (193 p.)
- Edition:
- New ed.
- Place of Publication:
- London : Marshall Cavendish, 2009.
- Language Note:
- English
- Summary:
- New edition of a bestselling guide to writing effective sales and marketing copy.
- Contents:
- section 1. It's not about you
- section 2. What do you mean, you don't have a plan?
- section 3. What works? and what doesn't?
- section 4. OK, start writing
- section 5. Dressed to impress?
- section 6. What now?
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- ISBN:
- 1-904879-99-3
- 981-4312-67-3
- OCLC:
- 696629186
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