Celebrity 2.0 : The Role of Social Media Influencer Marketing in Building Brands / Stacy Landreth Grau.

Format:

Book

Author/Creator:

Grau, Stacy Landreth, author.

Series:

Digital and social media marketing and advertising collection.

Business Expert Press digital and social media marketing and advertising collection

Language:

English

Subjects (All):

Branding (Marketing).

Marketing.

Internet personalities.

Social media.

Physical Description:

1 online resource (180 pages)

Edition:

First edition.

Other Title:

Celebrity two point oh

Celebrity two point zero

Place of Publication:

New York : Business Expert Press, 2022.

Summary:

Social media influencers rule the world! Gone are the days of worshipping movie stars and athletes only for their talent. Everyday people are fast becoming the new celebrities and thus influencers for Millennials and Generation Z. In the past few years, social media influencers dominate pop culture and brands are eager to work with them to build their brands. From music to gaming; from fashion to sports; from wellness to lifestyle branding there are more than 50 million people calling themselves "creators" and many are influencers amassing a highly engaged community. For brands, what are the most effective ways to identify and cultivate influencers and support content creation? This book is for anyone who wants to understand the landscape of influencer marketing with an eye for collaborations between influencers and companies. Perfect for brand managers and agency professionals, up and coming influencers, and students wanting to enter this exciting field of marketing, this book combines practical advice and examples with an overview of the academic insights to date. Topics include creators and the creator economy, typology of influencers, how to work with them, considerations for campaign design and implementation. Celebrity 2.0: The Role of Social Media Influencer Marketing to Build Brands is a great primer to the influencer marketing ecosystem and the influencer marketing relationship framework to learn how content marketing, native advertising and content marketing all come together.

Contents:

Introduction: Drivers of Influencer Marketing

Chapter 1: The Influencer Marketing Relationship Framework

Chapter 2: The Creator Economy

Chapter 3: Celebrity Endorsement and Influencer Marketing: An Overview

Chapter 4: Celebrity Endorsers and Social Media Influencers: How It Works

Chapter 5: Designing Influencer Marketing Campaigns

Chapter 6: Implementing Influencer Marketing Campaigns.

Notes:

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

ISBN:

9781637422090

1637422091

OCLC:

1312171122