Licensing myths & mastery : why most ideas don't work and what to do about it / William S. Seidel.

Format:

Book

Author/Creator:

Seidel, William S., author.

Series:

Entrepreneurship and small business management collection.

Entrepreneurship and small business management collection

Language:

English

Subjects (All):

License agreements.

Merchandise licensing.

Physical Description:

1 online resource (199 pages).

Edition:

1st ed.

Place of Publication:

New York, New York : Business Expert Press, 2017.

Summary:

This book is for the 97 million Americans who want to quit their job and make money with their ideas. Licensing is one of the fastest and most profitable ways to make money with ideas. It is fast because it facilitates existing production, distribution, and marketing, and it is more profitable because it eliminates your costs and a percentage of the revenue goes in your pocket. "Most Ideas Don't Work" because of bad decisions, which come from bad information. Myths are everywhere, hard to recognize, and impossible to avoid. Failure precedes success, and knowing how to fail small, fail fast, and fail forward allows you to focus on what works. "And What To Do About It" explains how to master what works. It reveals valuable tips and secrets that will give you a distinct advantage. Learn new information like the Royalty Rule, Active Licensing, and the Acceptable Profit Threshold. Understand when to manufacture and when to license with the <>5X Rule. The right license with the right company is everyone's dream and may be the highlight of your career and your life. If you want to make money with your ideas, this book is for you.

Contents:

1. Understanding licensing

2. The activity of licensing

3. Negotiating the terms

4. Agreement overview

5. Summary

Index.

Notes:

Description based on print version record.

Includes index.

ISBN:

9781631575884

1631575880