Africa - the ultimate frontier market : a guide to the business and investment opportunities in emerging Africa / by David Mataen.

Format:

Book

Author/Creator:

Mataen, David, author.

Language:

English

Subjects (All):

Investments--Africa--Handbooks, manuals, etc.

Investments.

Investments, Foreign--Africa--Handbooks, manuals, etc.

Investments, Foreign.

Business--Africa--Handbooks, manuals, etc.

Business.

Business enterprises, Foreign--Africa--Handbooks, manuals, etc.

Business enterprises, Foreign.

Industries--Africa--Handbooks, manuals, etc.

Industries.

Africa--Commerce--Handbooks, manuals, etc.

Africa.

Physical Description:

1 online resource (374 p.)

Edition:

1st ed.

Place of Publication:

Petersfield, Hampshire, Great Britain : Harriman House, 2012.

Language Note:

English

Summary:

Sub-Saharan Africa is now one of the world's most talked about regions in terms of emerging investment opportunities and sources of new growth. Its economies represent a quintessential frontier market and they are set to develop into an area of long-term investment interest. Africa - The Ultimate Frontier Market is an investor's guide to the transformations that have occurred in the African business landscape in the last 60 years and the key areas of interest for the future.This book provides a detailed but lucid look at the changing trends in social life, government and business since the 1960s. It explains the background to consumer market developments and why they have occurred, the enablers that have been laid down within Africa that ready it for business expansion, and the sectors where there is opportunity for investment and growth. The business environment is then broken down into seven key areas on which investors should focus:Agriculture - Real estate - Consumer retail - Financial services - Telecoms - Transport and logistics - Manufacturing and processingEach of these chapters describes the major themes in the area and identifies the specific consumer sectors anticipated to experience the biggest growth in the years to come.By following the long-term developments described by David Mataen, you will understand the pace of change in Africa in the past and gain an appreciation for how its business and economy will progress in the future. At this time of great opportunity, this book is an essential addition to your investment library.

Contents:

""Contents""; ""Acknowledgements""; ""About the Author""; ""Foreword""; ""Preface""; ""Frontier economics and a quest for information""; ""How this book is structured""; ""Who this book is for""; ""Exclusions made by this book""; ""1. THE MEGATRENDS""; ""Introduction""; ""What is a megatrend?""; ""The eight African megatrends""; ""1. POPULATION GROWTH AND DEMOGRAPHIC SHIFTS""; ""Background and perspective""; ""Driving forces""; ""Conclusion/marketplace implications""; ""2. CULTURAL REVOLUTION""; ""Background and perspective""; ""Driving forces""

""Generational gaps: the youth depart from the old""""Ubiquity, ease of access and affordability of globalbrands""; ""Tribal clusters weakened by urbanisation""; ""Intermarriages across tribal boundaries""; ""Conclusion/marketplace implications""; ""3. REGIONALISATION: EVOLUTION OF INTRA-AFRICAN MARKETS""; ""Background and perspective""; ""Driving forces""; ""Increase in local subsidiaries of MNCs""; ""Increased transport and logistical networkinterconnection improving distribution""; ""Increased communication capabilities""; ""Improvements since 2000""

""Currency exchangeability enabling reliable andtransparent pricing""""Conclusion/marketplace implications""; ""4. RAPID URBANISATION""; ""Background and perspective""; ""Driving forces""; ""Pursuit of employment opportunities in urban areas""; ""Pursuit of urban utilities""; ""Commercial engagements lead to clustering in the searchfor markets""; ""Landlessness encouraging movement to settlements andslums""; ""Rapid urbanisation of rural Africa""; ""Industrial and residential conurbations leading to sprawlof metropolises""; ""Mineral discoveries and establishment of industrialcapacity""

""Modern land tenure systems in rural Africa leading touneconomic land holdings""""Conclusion/marketplace implications""; ""5. COMMERCIALISATION OF ESSENTIAL SERVICES""; ""Background and perspective""; ""Driving forces""; ""1. Factors that led to governments� development failures""; ""2. The emergence of social-commercial entrepreneurs""; ""Conclusion/marketplace implications""; ""6. DEREGULATION AND LIBERALISATION OF MANUFACTURING AND SERVICES""; ""Background and perspective""; ""Driving forces""; ""Poor quality products and services from state-ownedenterprise""

""Underinvestment in capacity""""Inability to extend services countrywide""; ""Unnecessary budget costs through subventions werereduced""; ""Pressure from donors to streamline budgets""; ""New national policies for job creation through increasedcompetition""; ""Context for liberalisation and privatisation of publiccommercial enterprises""; ""Conclusion/marketplace implications""; ""7. THE GROWTH OF CREDIT""; ""Background and perspective""; ""Driving forces""; ""Liberalisation and privatisation""; ""Build up of domestic savings""

""Formalisation of the informal economy: banking for theun-banked""

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed February 16, 2015).

ISBN:

0-85719-225-6