Location analytics for business : the research and marketing strategic advantage / David Z. Beitz.

Format:

Book

Author/Creator:

Beitz, David Z., author.

Series:

Big data and business analytics collection. 2333-6757

Big Data and Business Analytics Collection, 2333-6757

Language:

English

Subjects (All):

Business planning.

Industrial management.

Physical Description:

1 online resource (96 pages).

Edition:

First edition.

Place of Publication:

New York, New York : Business Expert Press, 2018.

System Details:

Mode of access: World Wide Web.

System requirements: Adobe Acrobat reader.

Summary:

It's estimated that 80 percent of an organization's data contains location attributes, but many don't understand how to unlock the potential of this data for their organizations to make better decisions. You have just been handed the keys by finding this book. Readers will unlock these methods by learning about location analytics as well as taking a deep dive into the Planned Grocery® platform created in part by the author. The Planned Grocery® location analytics platform has been mentioned in the Wall Street Journal (twice), Forbes, Bloomberg, and Business Insider. A sampling of clients of Planned Grocery® include: Philips Edison and Company, Just Fresh, Slate Retail REIT, Wegmans, and Whole Foods. The practical information in this book is designed to prepare you to recognize and take advantage of situations where you and your organization can become more successful using location analytics. This will be accomplished by taking you through an explanation of the fundamentals of location analytics, by looking at various case studies, by learning how to identify and analyze spatial data sets, and by learning about the companies that are doing interesting work in this space.

Contents:

Cover

Contents

Preface

Acknowledgments

Introduction

Chapter 1: How to Recognize Spatial Problems and Opportunities by Becoming a "Spatial Thinker"

Chapter 2: Location Analytics Project Development

Chapter 3: Integration with Other Business Systems (Business Intelligence Versus Location Analytics)

Chapter 4: Mobile Devices

Chapter 5: Business Location Analytics Applications for Various Industries

Chapter 6: Top 5 Retailers Based on SuperZips Study

Chapter 7: Predictive Location Analytics: The PetSmart Acquisition of Petco

Chapter 8: Planned Grocery® (A Real Estate Location Analytics Platform)

Chapter 9: Solar Farm Site Selection with National Land Realty

Chapter 10: Eastdil Secured (Real Estate Investment Banking)

Chapter 11: Dataminr (Real-Time Information Discovery)

Chapter 12: Placed (Consumer Location Analytics)

Chapter 13: Esri (Mapping and Analytics Software)

Chapter 14: Gravitech Development (Gravity Modeling)

Chapter 15: Orbital Insight (Aerial Analytics)

Chapter 16: Conclusion

About the Author

Index

Adpage

Backcover.

Notes:

Includes index.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781631571435

1631571435