Your book, your brand : the step-by-step guide to launching your book and boosting your sales / Dana Kaye.

Format:

Book

Author/Creator:

Kaye, Dana, author.

Language:

English

Subjects (All):

Publishers and publishing.

Physical Description:

1 online resource (169 pages)

Edition:

First Diversion books edition.

Place of Publication:

New York, New York : Diversion Books, [2016]

Summary:

"Out-of-the-box PR campaigns" for authors to get their books to legions of readers from "one of the best publicists in the business" (James Rollins, #1 New York Times bestselling author). From the rise of ebooks to the impact of online retail sales to the wide acceptance of self-publishing as a natural path, countless authors are writing books and then wondering what to do with them. Self-published authors need to know how to bring their book to market themselves and reach audiences without a publisher's marketing or publicity department behind them. Even published authors want to supplement the work of in-house publicity managers and develop a direct relationship with everyone from the media to potential fans. As the head of her own independent PR firm, Kaye Publicity, Dana Kaye has been a driving force behind numerous bestselling authors across all genres, from thriller authors like Gregg Hurwitz and Jamie Freveletti to children's authors like Liz Climo and Claudia Gray, and now she brings her insights to you. Kaye walks writers through all of their options, taking the anxiety out of the pitching process and teaching them how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye's guide is a must-have for all authors with bestselling aspirations. "There's a reason I didn't hire an outside publicist through my first ten books. It's because I hadn't yet met Dana. Smart, no-nonsense, creative, and to the point, she's the best in the business."-Gregg Hurwitz, New York Times bestselling author of Orphan X

Contents:

Intro

Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales

Copyright

Table of Contents

Dedication

Introduction

Branding

Why is Branding Important?

The Caveat

Creating Your Author Brand

Establishing Your Brand

Resources

Traditional Media

Creating a Media List

Online Media

Types of Online Outlets

Timing

A Note about SEO

Pitching

The Ask

The Approach

Sample Press Kit

Social Media

Purpose

Platforms

Content

In-Person Branding

Events

Your Public Persona

Networking

Additional Promotions

Email Marketing

Wattpad

Goodreads

Content Marketing

Corporate and Community Partnerships

Advertising

The Pricing Game

Sample Campaign

Sample Outreach Calendar

Sample Media List

Sample Event List

Sample Social Media Strategy

Results

The Professionals

In-House vs. Independent

The Right Questions

The Right Company

Warning Signs

Conclusion

Acknowledgments

About the Author

Connect with Diversion Books.

Notes:

Description based on print version record.

ISBN:

9781682303795

1682303799