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Tiger Beer : distinctly Asian, unmistakably world class / Jacky Tai.
- Format:
- Book
- Author/Creator:
- Tai, Jacky, 1970-
- Series:
- Great Asian brands.
- Great Asian brands
- Language:
- English
- Subjects (All):
- Beer--Singapore--Marketing.
- Beer.
- Brand name products--Singapore.
- Brand name products.
- Branding (Marketing)--Singapore.
- Branding (Marketing).
- Physical Description:
- 1 online resource (177 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Singapore : Marshall Cavendish Business, c2008.
- Summary:
- As the world's seventh largest and second most populous country, India has always played a part in world affairs. But India is making its mark on the map for a different reason. This book presents an analysis of India's economic, social and cultural impact on the world. It examines the impact Brand India has had in a number of sectors.
- Contents:
- Cover; Content; Acknowledgement; Foreword; Introduction; 1 An Icon Is Born; 2 Mapping the Tiger's brand DNA; 3 Giving The Brand Its Wings; 4 It's Not A BrandUntil It's Famous; 5 Taking TigerBeer Into Unchartered Waters; 6 Winning Against The Odds; 7 Brand It LikeTiger Beer; 8 What Next?; The last word
- Notes:
- Description based upon print version of record.
- ISBN:
- 9789812619341
- 9812619348
- OCLC:
- 609835457
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