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Strategic planning and business policy / R. Nanjundaiah, S. Ramesh.
- Format:
- Book
- Author/Creator:
- Nanjundaiah, R.
- Language:
- English
- Subjects (All):
- Business planning.
- Strategic planning.
- Physical Description:
- 1 online resource (574 p.)
- Edition:
- Rev. ed.
- Place of Publication:
- Mumbai [India] : Himalaya Pub. House, 2010.
- Language Note:
- English
- Contents:
- COVER
- CONTENTS
- Introduction
- CHAPTER 1 : Overview of Strategic Management - Utility and Application
- CHAPTER 2 : Strategic Management Process- General Management Objectives of Business
- CHAPTER 3 : Strategic Management Process - General Management - Some Indian Cases
- CHAPTER 4 : Corporate Strategic Formulation - Mission or Purpose of Business- Drucker's View - Some Indian Cases
- CHAPTER 5 : Assessing The External Environment - Situation Analysis - Opportunities and Threats Analysis- Some Indian Cases
- CHAPTER 6 : Technological Forecasting
- CHAPTER 7 : Environmental Forecasting, Sales Forecasting Techniques
- CHAPTER 8 : Industry Analysis - Michael Porter's Concept - Strategy of the Firm - Key Success Factors(KSF)
- CHAPTER 9 : Company Profile - Internal Analysis of the Company - Key Success Factors- Competitive Advantage
- CHAPTER 10 : Industry Evolution Process and Competitive Advantage
- CHAPTER 11 : Strategic Planning Department- Indian Case Studies
- CHAPTER 12 : Social Responsibilities
- CHAPTER 13 : Designing Organisation Structure - Indian Case Studies
- CHAPTER 14 : Decentralisation
- CHAPTER 15 : Strategy and Structure- Restructuring
- CHAPTER 16 : Diversification - Strategy for Growth
- CHAPTER 17 : Strategic Alternatives - Choice of Strategies and their Evaluation
- CHAPTER 18 : Merger (Takeover - Entry into New Business)- Indian Case Studies
- CHAPTER 19 : Expansion Strategy- Growth Strategy
- CHAPTER 20 : Role of Top Management- Task of Top Management
- CHAPTER 21 : Strategies for Small ,Business Units: Profit Centre
- CHAPTER 22 : Strategies Control and Implementation
- CHAPTER 23 : Implementation of Strategies Planning
- CHAPTER 24 : Functional Areas Structure - Marketing, Finance, HRM, R&
- D and Production
- CHAPTER 25 : Production Management.
- CHAPTER 26 : Financial Planning- Capital Budgeting
- CHAPTER 27 : Systems Approach to Presonnel/HRM
- CHAPTER 28 : Marketing
- CHAPTER 29 : Annual Objectives and Budgetary Control and MIS
- CHAPTER 30 : Organisational Behaviour
- CHAPTER 31 : Do Indian Companies Survive?.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- ISBN:
- 1-64287-634-8
- 1-282-81321-8
- 9786612813214
- 1-4416-7579-5
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