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Extraordinary PR, Ordinary Budget : A Strategy Guide.
- Format:
- Book
- Author/Creator:
- Farmer, Jennifer R.
- Language:
- English
- Subjects (All):
- Public relations.
- Physical Description:
- 1 online resource (147 pages)
- Edition:
- 1st ed.
- Place of Publication:
- New York : Berrett-Koehler Publishers, Incorporated, 2017.
- Contents:
- Intro
- Title Page
- Copyright
- Dedication
- Contents
- Preface
- Introduction
- One: The Case for Communications
- Two: Be Credible
- Three: Be Creative
- Four: Be Responsive
- Five: Be Relentless
- Six: Social Media on an Ordinary Budget
- Seven: PR Tactics on an Ordinary Budget
- Eight: Crisis Communications
- Conclusion: Leading in the Midst of Fear Using the Four Principles
- Acknowledgments
- Glossary
- Notes
- Index
- About the Author.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Other Format:
- Print version: Farmer, Jennifer R. Extraordinary PR, Ordinary Budget
- ISBN:
- 9781626569942
- OCLC:
- 990722379
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