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Value creation, value assessment and value capture from a managerial perspective / guest editors Stephan Liozu and Andreas Hinterhuber.
- Format:
- Book
- Series:
- Management decision ; Volume 52, Number 1.
- Management Decision, 0025-1747 ; Volume 52, Number 1
- Language:
- English
- Subjects (All):
- Customer relations--Congresses.
- Customer relations.
- Customer services--England.
- Customer services.
- Physical Description:
- 1 online resource (181 p.)
- Place of Publication:
- [West Yorkshire, England] : Emerald Group Publishing Limited, 2014.
- Language Note:
- English
- Summary:
- Faced with increased complexity and competitive intensity, firms have had to revisit their business positioning and adopt more impactful and differentiated business strategies. This constant demand for innovation, business model redesign and compelling marketing strategies have forced managers to pay closer attention to customer value and how they can create it, measure it and capture it. For the past few years, marketing and management scholars have placed customer value as one of their top research priorities. Given that most managers in firms create their own social construction of value an
- Contents:
- Cover; Editorial advisory board; Value creation and organisational practices at firm boundaries; Networked new service development process: a participant value perspective; The theoretical foundations of value-informed pricing in the service-dominant logic of marketing; Organizational design and pricing capabilities for superior firm performance; Three strategies for customer value assessment in business markets; Management of customer assets for increased value capture in business markets; Capturing value from innovations: the importance of rent configurations
- Pricing capabilities: the design, development, and validation of a scalePricing myopia: do leading companies capture the full value of their pricing strategies?; 2013 Awards for Excellence
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- Description based on online resource; title from PDF title page (ebrary, viewed April 27, 2014).
- ISBN:
- 1-78350-510-9
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