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Leading change in a Web 2.1 world : how ChangeCasting builds trust, creates understanding, and accelerates organizational change / Jackson Nickerson.
- Format:
- Book
- Author/Creator:
- Nickerson, Jackson A.
- Series:
- Innovations in Leadership
- Innovations in leadership
- Language:
- English
- Subjects (All):
- Organizational change.
- Organizational behavior.
- Web 2.0.
- Information technology--Management.
- Information technology.
- Management.
- Physical Description:
- 1 online resource (164 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Washington, D.C. : Brookings Institution Press, c2010.
- Language Note:
- English
- Summary:
- "Provides a new personnel management model called ChangeCasting, based on Web 2.0 technology, that organizations can use to bring about change and encourage more dynamic organizational structure and communications, with examples of how successful the model has been in practice"--Provided by publisher.
- Contents:
- Introduction: A new tool for leaders
- Managing change : the fundamental test of leadership
- Why leading change is so difficult
- Enabling organizational change
- Accelerating change in a Web 2.1 world
- ChangeCasting guidelines : the message
- ChangeCasting guidelines : the delivery
- ChangeCasting guidelines : the video
- Technology for managing ChangeCasting
- Did ChangeCasting improve performance?
- Should you adopt ChangeCasting?
- Notes:
- Description based upon print version of record.
- Description based on print version record.
- Includes bibliographical references and index.
- ISBN:
- 9786612758485
- 9781282758483
- 1282758489
- 9780815704850
- 0815704852
- OCLC:
- 670411571
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