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A Profile of the United States Toy Industry : Serious Fun / Christopher Byrne.
- Format:
- Book
- Author/Creator:
- Byrne, Christopher, author.
- Series:
- Industry profiles collection.
- Industry profiles collection
- Language:
- English
- Subjects (All):
- Toy industry--United States.
- Toy industry.
- Physical Description:
- 1 online resource (0 pages)
- Edition:
- Third edition.
- Place of Publication:
- New York, NY : Business Expert Press, LLC, [2024]
- Summary:
- This edition has been updated to reflect these and other dynamic changes in recent years, including the impacts of shifts in marketing, technology, consumption, and retailing. It offers an introduction to the structure, practices, and market forces that impact the toy industry, including a short history, a description of the current market landscape, product trends, emerging opportunities and threats, and expectations for the future. The primary focus is the U.S. toy industry, but one cannot ignore the global scope of the business, particularly with respect to manufacturing and opportunities for growth in emerging markets. It is intended to provide a foundation for understanding the diverse and dynamic nature of the toy industry and many things that make it unique and to introduce this fast-paced, always changing, and fiercely competitive business where success is often more an art than a science.
- Contents:
- Cover
- Halftitle
- Title
- Copyright
- Description
- Contents
- Acknowledgments
- Introduction
- Chapter 1: A Brief History of the U.S. Toy Industry
- Chapter 2: The Toy Industry by Size and Category
- Chapter 3: Product Still Rules
- Chapter 4: Buying and Selling
- Chapter 5: Creating Desire: Licensing, Advertising, and Marketing
- Chapter 6: The Money Game: The Financial Realities of the Toy Industry
- Chapter 7: So You Still Want to Play?
- Epilogue: Play It Forward: Forecasting the Future
- Bibliography
- About the Author
- Index
- Adpage
- Backcover.
- Notes:
- Includes bibliographical references and index.
- Description based on publisher supplied metadata and other sources.
- Description based on print version record.
- ISBN:
- 9781637422700
- 1637422709
- OCLC:
- 1410960962
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