Human to human selling : how to transform digital-age customers into business partners and friends for sales success, long-term profit, and sheer on-the-job enjoyment / Adrian Davis, and foreword by Les Brown.

Format:

Book

Author/Creator:

Davis, Adrian, author.

Contributor:

Brown, Les, writer of foreword.

Language:

English

Subjects (All):

Success in business.

Selling.

Physical Description:

1 online resource (148 pages) : illustrations

Place of Publication:

New York, New York : Morgan James Publishing, [2013]

Summary:

In our increasingly digitized and fast-paced world, human relationships are often strained-sales relationships even more so. Today's buyers are better informed, more sophisticated, and more transactional. As a result, sales professionals must navigate new challenges as they seek to develop meaningful relationships with these sometimes elusive buyers. In Human To Human Selling, sales strategist Adrian Davis details how sales professionals and the people who manage them can increase sales performance while developing strategic relationships with their customers. Bringing sales professionals out of the Industrial Age adversarial model of sales into the "Age of Business Reformation," Human To Human Selling presents a step-by-step process for building symbiotic relationships with buyers-connections that are both mutually rewarding and emotionally fulfilling and lead to the "right-fit" customer. Human To Human Selling

Notes:

Description based on print version record.

ISBN:

9781614485414

1614485410