Technical marketing communication : a guide to writing, design, and delivery / Emil B. Towner, Heidi L. Everett.

Format:

Book

Author/Creator:

Towner, Emil B., author.

Everett, Heidi L., author.

Series:

Corporate communication collection. 2156-8170

Corporate communication collection, 2156-8170

Language:

English

Subjects (All):

Communication in marketing.

Communication of technical information.

Physical Description:

1 online resource (137 pages)

Edition:

First edition.

Place of Publication:

New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.

Summary:

This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. In particular, this book is beneficial to the following readers: Marketing professionals promoting technical products and services will gain insight into technical communication and how to integrate complex information into promotional efforts. Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback. Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training. Entrepreneurs, nonprofit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can use immediately. After reading this comprehensive, yet concise, guide, you will be equipped to engage in every aspect of technical marketing and promotion--including planning, writing, designing, and delivery.

Contents:

Part I. Merging technology and marketing

1. Technology and communication

2. Marketing and promotion

3. Technical marketing

Part II. Writing and designing technical marketing communication

4. Working with words

5. Working with design

Part III. Delivering technical marketing communication

6. Delivery

Bibliography

Index.

Notes:

Includes bibliographical references (pages 129-131) and index.

Title from PDF title page (viewed on May 12, 2016).

ISBN:

9781631572678

1631572679

OCLC:

947084196