Online marketing for your craft business : how to get your handmade products discovered, shared and sold on the internet / Hilary Pullen.

Format:

Book

Author/Creator:

Pullen, Hilary, author.

Language:

English

Subjects (All):

Selling--Handicraft.

Selling.

Physical Description:

1 online resource (429 p.)

Edition:

1st ed.

Place of Publication:

Newton Abbot, England : David & Charles, [2014]

Summary:

A highly focused guide to using social media and blogging to measurably impact on the sales and brand awareness of your handmade products to actively grow a craft business. Social media and craft marketing expert Hilary Pullen will help you develop a 360 degree strategy for online networking, outlining the resources and time you need to commit. She will take you through how to identify who you want to connect with, where you will connect with them and what type of things you want to share and say to them, all with relevant examples and case studies. You'll see that when properly planned a

Contents:

Title Page; Table of Contents; Dedication; Foreword; Introduction; Is social networking worth your time and energy?; The ABC Of Online Marketing; Brand Advocates and Brand Influencers; Your Online Marketing Strategy; The essentials of content marketing; What Is Content Marketing?; How To Get Your Content Discovered!; Search Engine Optimization; Identify Your Target Market; Writing A Blog; The Importance Of Great Photography; Making social networking work for you; Using Social Networks To Engage Brand Advocates; Creating Powerful Profile Pages; Facebook; Pinterest; Twitter; Google+; YouTube

InstagramLinkedIn; Remember Your ABCs; Creating a cross-channel content strategy; Building Your Online Marketing Strategy; What To Share On Your Social Networks; Where and When To Share Content; Auto Sharing Content; Newsletters; Google Analytics; Conclusion; Glossary; Helpful Links and Resources; About the Author, Contributors; Acknowledgments; Marketing Page; Copyright; Tables

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-4463-6902-1

OCLC:

896800059