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Global Business Strategy.
- Format:
- Book
- Author/Creator:
- De Kluyver, Cornelis A.
- Language:
- English
- Subjects (All):
- International business enterprises--Management.
- International trade.
- Investments, Foreign.
- Physical Description:
- 1 online resource (288 pages)
- Edition:
- 2nd ed.
- Place of Publication:
- New York : Business Expert Press, 2021.
- Summary:
- Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally.
- Contents:
- Cover
- Half-Title
- Title
- Copyright
- Description
- Contents
- Preface
- Acknowledgments
- Part I: The Global CompetitiveEnvironment
- Chapter 1: The Globalization of Markets and Competition
- Chapter 2: The Globalization of Companies and Competitive Advantage
- Chapter 3: The Globalization of Opportunity and Risk
- Chapter 4: The Globalization of Corporate Social Responsibility
- Part II: Global StrategyDevelopment
- Chapter 5: Assessing a Company's Resource Base and Capabilities for Going Global
- Chapter 6: Global Strategy Formulation
- Chapter 7: Target Market Selection and Entry Strategies
- Part III: Global StrategicManagement
- Chapter 8: Globalizing the Value Proposition
- Chapter 9: Global Positioning and Branding
- Chapter 10: Globalizing the Value Creation Infrastructure
- Chapter 11: Globalizing the Management Model
- Notes
- References
- About the Authors
- Index
- Adpage
- Backcover.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781637420430
- 1637420439
- OCLC:
- 1250085574
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