Building on bedrock : what Sam Walton, Walt Disney, and other great self-made entrepreneurs can teach us about building valuable companies / Derek Lidow.

Format:

Book

Author/Creator:

Lidow, Derek, 1953- author.

Language:

English

Subjects (All):

Entrepreneurship.

Physical Description:

1 online resource (270 pages) : illustrations

Edition:

1st ed.

Place of Publication:

2020.

New York, New York : Diversion Books, [2018]

Summary:

One of Fast Company 's Best Business Books of the Year: A new foundational guide to entrepreneurial success from the author of Startup Leadership. Here's an astounding fact: Over half the working population will try their hand at being an entrepreneur during their working career.They may be motivated by a desire forfortune or fame, by a longing for freedom and control over their lives; by the urge to innovate and create jobs. But how can you know whether being an entrepreneur will end as a dream come true or a nightmare from which you cannot wake? Building on Bedrock helps answer that question. Based on research and revealed through the stories of American entrepreneurs Sam Walton, Walt Disney, Estee Lauder, Ray Kroc, and others, Building on Bedrock will help you understand the elements most essential to taking the entrepreneurial leap and making a company last. Was it luck, talent, passion, charm, a rich uncle, or something else that was the key to this person's success? Which might be the key to your success?What you learn may surprise you. "These days, entrepreneurship is often synonymous with tech startups and venture funding. But that's not the reality for a lot of business owners. CEO, entrepreneur, and business professor Derek Lidow gets into the heart of what it really takes to build a long-lasting business...and how to know whether you are suited to the roller coaster ride of entrepreneurship."- Fast Company, 7 best business books of 2018 "Flat out, the best book on entrepreneurship I have ever read." -Roger Martin, author of Creating Great Choices

Contents:

Intro

Building on Bedrock

Copyright

Table of Contents

Dedication

Epigraph

CHAPTER 1: Truth Matters

Essential Understanding

Learning from Role Models

CHAPTER 2: Who

Someone To Care About

Big Numbers

Differences Matter

When "Who" Means "We"

Who Fails

CHAPTER 3: What

Desperate to be Needed

What's In Front of You

Ideas Are Not a "What"

The Unifying Principle of Entrepreneurship

"What" You Do is About Social Status

CHAPTER 4: Why

Getting Below the Surface

It's Not Money

Why Ideas Aren't Enough

It is Always a Test

Getting at the Real Why

Why Not

CHAPTER 5: What If

The Importance of Mondays

Angel Dreams

CHAPTER 6: How To

It's All About Skills

Industry-Specific Skills

Three Ways to Acquire the Skills You Need

Progress, Not Perfection

How to Split Up

CHAPTER 7: How Good

CHAPTER 8: How Much

How Much Depends on the Test

How Much Motivation

How Much of an Idea

How Much Leadership

How Much Attention

How Much of a Team

Time Versus Money

How Much Money

How Many Mistakes

How Much of a Jerk

CHAPTER 9: Where

Where Mentors Are Plenty

Where Challenges Are Met

Where to Tech

Where There's Culture

Beware of VEEs

Where's the Family?

CHAPTER 10: When

Mapping Out a Starting Point

Family Matters

When to Quit

CHAPTER 11: Whether

CHAPTER 12: So What

Pioneering the Future

Entrepreneurial Responsibilities

Ensuring Ethical Entrepreneurs

Undermining Our Bedrock

Dangerous Myths

The Dividends of Ethical Entrepreneurship

Notes

Chapter 1: Truth Matters

Chapter 2: Who

Chapter 3: What

Chapter 4: Why

Chapter 5: What If

Chapter 6: How To

Chapter 7: How Good

Chapter 8: How Much

Chapter 9: Where

Chapter 10: When

Chapter 11: Whether

Chapter 12: So What.

Acknowledgments

About the Author

Connect with Diversion Books.

Notes:

Description based on print version record.

ISBN:

9781635761757

1635761751