Adjusting to the New World Economy.

Format:

Book

Author/Creator:

Czinkota, Michael.

Language:

English

Subjects (All):

International trade.

Commercial policy.

Physical Description:

1 online resource (98 pages)

Edition:

1st ed.

Place of Publication:

New York : Business Expert Press, 2022.

Summary:

Professor Czinkota shares with us his practical insights into the modern world trading system and the complexities that exist within. It provides an invaluable framework for future global leaders in their endeavors to solve global trade crises and find opportunities for furthering the free flow of goods and services across borders. It is rare to find such practical insights into the rationale of why the world is what it is today and makes for some interesting guidance for the future. Anyone who reads this book will be better equipped to tackles the challenges of operating in the world economy and working their way out of conflicts. The book also addresses the weaknesses present in current world structures, such as the World Trade Organization and its inability to suppress China, guiding the reader on how to achieve business success in a world of instability and diplomatic tensions. The concept of Curative International Marketing is a unique framework fathered by Professor Czinkota and is deeply explored in this book.

Contents:

A new perspective

Chapter 1. International connectedness

Chapter 2. Cultures in play

Chapter 3. Relationships with new technology

Chapter 4. Curative marketing can cure.

Notes:

Description based on publisher supplied metadata and other sources.

Other Format:

Print version: Czinkota, Michael Adjusting to the New World Economy

ISBN:

9781637421949

163742194X

OCLC:

1333440978