Google, making information accessible : the search engine that changed the world / written by Guillaume Fastre ; in collaboration with Soraya Belghazi ; translated by Rebecca Neal.

Format:

Book

Author/Creator:

Fastre, Guillaume, author.

50MINUTES.COM

Contributor:

Neal, Rebecca, translator.

Belghazi, Soraya, contributor.

Series:

50Minutes.com, Business

Language:

English

Subjects (All):

Internet industry--United States.

Internet industry.

Google (Firm)--History.

Google (Firm).

Physical Description:

1 online resource (81 pages).

Edition:

1st ed.

Place of Publication:

[Place of publication not identified] : 50Minutes.com, [2017]

Summary:

Find out how Google became the most visited site in the world just 50 minutes! Google is one of the world's most valuable brands, and currently has billions of users worldwide. From humble beginnings in the computer labs of Stanford University, the search engine's innovative approach to organising and classifying pages on the internet quickly set it apart from its competitors, and before long the company began branching out into other products, such as its Chrome web browser, Gmail email service and applications such as Google Hangouts and Google Maps. In this concise and accessible guide, you will find out how Google's founders Sergey Brin and Larry Page were able to develop a revolutionary search engine and make the World Wide Web's incredible reserves of information accessible and easy to navigate for users everywhere. In 50 minutes you will: •Understand what made Google's search engine stand out from its competitors •Learn about the wide range of products and services the company offers •Find out about Google's spectacular growth and future prospects ABOUT 50MINUTES.COM | BUSINESS STORIES The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.

Contents:

Intro

Google: from startup to internet giant

Context

The computer

From the internet to the World Wide Web

The early days

Two fates intertwined

The opportunity

The project

From the lab to the garage

Google's evolution

An emotional rollercoaster

Global ambitions

Development of the company's business model

Management at the heart of Google's strategy

Google's company culture: the source of its success

The search for new markets

Google today

Competition, sometimes at the expense of innovation

Google's flops

Legal troubles

Google's global impact

Google's latest innovations

Summary

Further reading.

Notes:

Description based on print version record.

Includes bibliographical references.

ISBN:

9782808005791

2808005792

OCLC:

1014430572