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Understanding and implementing value co-creation / Robert M. Randall, editor ; Brian Leavy, co-editor.
- Format:
- Book
- Series:
- Strategy & Leadership: Volume 42, Issue 1
- Strategy and Leadership, 1087-8572 ; Volume 42, Number 1
- Language:
- English
- Subjects (All):
- Industrial management--Environmental aspects.
- Industrial management.
- Business ethics--Case studies.
- Business ethics.
- Physical Description:
- 1 online resource (68 p.)
- Place of Publication:
- [West Yorkshire, England] : Emerald Group Publishing Limited, 2014.
- Language Note:
- English
- Summary:
- This is the second in a series on continuous innovation through co-creating unique value with stakeholders - a cornerstone of the creative economy. It looks at: five approaches to competitive advantage; a guide to innovation in the experience economy; four types of eco-system phase change; aligning the co-creation portfolio with company strategy; and leading in the connected era.
- Contents:
- Cover; Editor's letter; The race to implement co-creation of value with stakeholders: five approaches to competitive advantage; Venkat Ramaswamy - how value co-creation with stakeholders is transformative for producers, consumers and society; Recognizing the ecosystem phase-change: a guide to four types; A leader's guide to innovation in the experience economy; Aligning the co-creation project portfolio with company strategy; Leading in the connected era; CEO advisory; Quick takes; The year in review
- Notes:
- Description based upon print version of record.
- Description based on online resource; title from PDF title page (ebrary, viewed April 26, 2014).
- ISBN:
- 1-78350-444-7
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