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Principles of marketing / Roger Peterson.
- Format:
- Book
- Author/Creator:
- Peterson, Roger.
- Language:
- English
- Subjects (All):
- Marketing--Handbooks, manuals, etc.
- Marketing.
- Industrial management--Handbooks, manuals, etc.
- Industrial management.
- Selling--Handbooks, manuals, etc.
- Selling.
- Physical Description:
- 1 online resource (304 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Chandni Chowk, Delhi : Global Media, 2007.
- Language Note:
- English
- Contents:
- Intro
- Table of Contents
- Principles of Marketing
- Channels of Distribution
- Retailing
- Wholesaling
- Product Movement
- Promotion Decisions
- Advertising
- Distribution Decisions
- Sales Promotion
- Public Relations
- Personal Selling
- Pricing Decisions
- Advertising Terms
- Managing the Advertising Campaign
- Database Glossary
- Sales Glossary.
- Notes:
- Cover title.
- "Education for everyone."
- ISBN:
- 1-281-35970-X
- 9786611359706
- OCLC:
- 304596626
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