All customers are irrational : understanding what they think, what they feel, and what keeps them coming back / William J. Cusick.

Format:

• Book

Author/Creator:

• Cusick, William J.

Language:

English

Subjects (All):

• Consumers.
• Consumers--Attitudes.

Physical Description:

1 online resource (240 p.)

Edition:

1st ed.

Place of Publication:

New York : American Management Association, c2009.

Language Note:

English

Summary:

For improving customer loyalty, the best ideas are rarely the most logical.

Contents:

• pt. 1. A new world: the economics and mechanics of irrational customers
• pt. 2. A fresh approach: strategies and tactics for keeping your irrational customers.

Notes:

• Description based upon print version of record.
• Includes bibliographical references and index.

ISBN:

• 9786612189302
• 9781282189300
• 1282189301
• 9780814414224
• 0814414222

OCLC:

436084364