Marketing and music in an age of digital reproduction / Gary Sinclair, Michael Saren, editors.

Format:

Book

Contributor:

Sinclair, Gary, editor.

Saren, Michael, editor.

Series:

European Journal of Marketing, 0309-0566 ; Volume 53, Number 3

Language:

English

Subjects (All):

Music trade.

Physical Description:

1 online resource (165 pages).

Edition:

1st ed.

Place of Publication:

[Place of publication not identified] : Emerald Publishing Limited, 2019.

Summary:

This ebook highlights several key issues for marketing and music that go beyond the well-known applications of digital reproduction in the industry. We aim to develop and discuss some of the themes that are most important for advancing our understanding of the relationship between music and marketing.

Contents:

Cover

SENIOR ADVISORY BOARD

Guest editorial

Marketing madness orfinancial folly?

Why "majors" surge in the post-disruptive recording industry

Co-constructing loyalty in an era of digital music fandom

Soundtracking: music listening practices in the digital age

The effect of music tempo on consumer impatience in intertemporal decisions

Experiencing nostalgia through the lens of life satisfaction

Consuming material authenticity in the age of digital reproduction.

Notes:

Description based on print version record.

ISBN:

1-83867-392-X