Implementing Web 2.0 tools in organisations / guest editor Dr Gavin J. Baxter.

Format:

Book

Contributor:

Baxter, Gavin, editor.

Series:

The Learning Organization: Volume 21, Issue 1

The Learning Organization, 0969-6474 ; Volume 21, Number 1

Language:

English

Subjects (All):

Web 2.0--Congresses.

Web 2.0.

Viral marketing--England.

Viral marketing.

Physical Description:

1 online resource (69 p.)

Place of Publication:

[West Yorkshire, England] : Emerald Group Publishing Limited, 2014.

Language Note:

English

Summary:

This ebook aims to increase the awareness of the organisational factors that enterprises must reflect on and address when introducing Web 2.0 technologies into their organisations. In contrast to empirical studies that review the impact of Web 2.0 technologies in organisations in terms of how they might support knowledge sharing or communities of practice, this ebook intends to identify the salient criteria that management practitioners must address to assist in the implementation of Web 2.0 technologies in the work place.

Contents:

Cover; Editorial advisory board; Implementing Web 2.0 tools in organisations; Implementing Web 2.0 tools in organisations: feasibility of a systematic approach; Implementing a social intranet in a professional services environment through Web 2.0 technologies; Socio-technical systems theory as a diagnostic tool for examining underutilization of wiki technology

Notes:

"The international journal of critical studies in organizational learning."

Includes bibliographical references.

Description based on online resource; title from PDF title page (ebrary, viewed April 25, 2014).

ISBN:

1-78350-844-2