Introduction to Community Tourism : A North American Perspective.

Format:

Book

Author/Creator:

Lankford, Samuel.

Contributor:

Grybovych, Oksana.

Lankford, Jill.

Language:

English

Subjects (All):

Tourism.

Community development.

Physical Description:

1 online resource (253 pages)

Edition:

1st ed.

Place of Publication:

Urbana : Sagamore Publishing, L.L.C., 2019.

Summary:

This book, 'Introduction to Community Tourism: A North American Perspective' by Samuel V. Lankford, Oksana Grybovych, and Jill K. Lankford, explores the multifaceted aspects of community tourism in North America. It covers topics such as the organization of tourism, attractions and amenities, travel motivations, and economic impacts. The authors aim to provide a comprehensive understanding of tourism from a community perspective, addressing issues like tourism development, community planning, marketing strategies, and the role of small businesses. Intended for students, educators, and professionals in tourism and community planning, the book also includes practical resources such as case studies, exercises, and references. The goal is to equip readers with the knowledge to effectively plan and manage tourism within communities. Generated by AI.

Contents:

Cover

Title page

Credits page

Dedication

Contents

Acknowledgments

About the Authors

Preface

CHAPTER 1 Characteristics of Community-Based Tourism

CHAPTER OBJECTIVES

Introduction

Community-Based Tourism

Obstacles to Tourism Development

Summary

Key Concepts

Useful Internet Sites, Exercises, and Resources

Questions for Review and Case Problems

References

CHAPTER 2 Organization of Community-Based Tourism

International Organizations

National Organizations

Canadian National Organizations

Other Tourism Associations in Canada

State, Province, and Regional Organizations and Associations

Community-Based Tourism Organizations

CHAPTER 3 Attractions and Amenities in Community-Based Tourism

Attractions and Amenities

Attraction Management

Useful Internet Sites, Exercises and Resources

CHAPTER 4 Travel Motivations and Understanding Thematic Tourism

Understanding Thematic Tourism

Travel Motivation Theories

Practical Application: Travel Motivation Research

Useful Sites, Exercises, and Resources

CHAPTER 5 Marketing the Community

Planning For Tourism: SWOT Analysis

Destination Marketing, Place Branding, and Positioning

Marketing Tourism Experiences

Market Segmentation

Marketing Mix

Destination Marketing: Challenges and Opportunities

References.

References

CHAPTER 6 BUSINESS CONCEPTS/ ENTREPRENEURSHIP

Small Businesses in Tourism

Entrepreneurship in Tourism

Entrepreneurship and Innovation

Entrepreneurship Policy Framework

Gaining and Maintaining Competitive Advantages in Tourism

CHAPTER 7 Community Issues, Concerns, and Planning

Impacts of Tourism

Plans and the Planning Process

CHAPTER 8 Main Street

Main Street Programs

Main Street Design

Working Together

CHAPTER 9 Community Special Events for Tourism

Purpose of Special Events

Typologies of Special Events

Factors of Success and Management for Community Special Events

Managing and Planning Successful Events

CHAPTER 10 Economic Impacts of Community-Based Touris

Direct, Indirect, and Induced Economic Impacts

Multipliers

Economic Impact Analysis: Main Approaches and Common Mistakes

Economic Impact Modeling

Practical Implications

CHAPTER 11 Futures of Community-Based Tourism

Trends in Travel and Tourism

Key Concepts.

Useful Internet Sites, Exercises, and Resources

Questions for Review

CHAPTER 12 Careers in Community-Based Tourism

Tourism Training and Education

Tourism Careers

Index.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

ISBN:

9781571677235

1571677232

OCLC:

1206394890