Fundamentals of marketing & finance : a complete reference for the educators and the educands / W.K. Acharya, Jain Khushpat S., Ashok Vanjani.

Format:

Book

Author/Creator:

Acharya, W. K.

Contributor:

S, Jain Khushpat.

Vanjani, Ashok.

Language:

English

Subjects (All):

Marketing.

Finance.

Physical Description:

1 online resource (327 p.)

Edition:

Rev. ed.

Other Title:

Fundamentals of marketing and finance

Place of Publication:

Mumbai : Himalaya Pub. House, 2010.

Language Note:

English

Summary:

1. Introduction to Marketing 2. Organization of Marketing Divisions 3. Marketing Mix 4. Marketing Segmentation 5. Product Management 6. Price Management 7. Distribution Management 8. Promotion Management 9. MR&MIS 10. Marketing Strategy 11. Recent Trends in Marketing 12. Social Applications of Marketing 13. Introduction to Financial Management 14. Financial Statements Analysis & Interpretation 15. Financial Soundness of Corporation 16. Corporate Governance 17. Business Ethics & Social Responsibilities 18. Capital Markets - I 19. Capital Markets - II 20. Capital Structure & Capitalisation 21. Fixed & Working Capital Management

Contents:

COVER; Contents; Introduction to Marketing; Organisation of Marketing Divisions; Marketing Mix; Market Segmentation; Product Management; Price Management; Distribution Management; Promotion Management; MR & MIS; Marketing Strategy; Recent Trends in Marketing; Social Applications of Marketing; Introduction to Financial Management; Financial Statements Analysis & Interpretation; Financial Soundness of Corporations; Corporate Governance; Business Ethics & Social Responsibilities; Capital Markets - I; Capital Markets - II; Capital Structure & Capitalisation; Fixed & Working Capital Management

Notes:

Description based upon print version of record.

Includes bibliographical references.

Description based on publisher supplied metadata and other sources.

ISBN:

1-282-81210-6

9786612812101

1-4416-7507-8

93-5043-213-7

OCLC:

700691211