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Managing intellectual property in the advertising industry. Booklet number 5.
- Format:
- Book
- Author/Creator:
- World Intellectual Property Organization
- Series:
- Creative industries series ; Booklet number 5.
- Creative industries series ; Booklet number 5
- Language:
- English
- Subjects (All):
- Intellectual property.
- Physical Description:
- 1 online resource (120 pages).
- Edition:
- 1st ed.
- Place of Publication:
- Geneva, Switzerland : World Intellectual Property Organization, 2015.
- Summary:
- This study will address various IP-related issues that are important for the efficient management of companies active in creating and implementing advertising content and campaigns.
- Contents:
- Intro
- 3253-Brochure-Managing_IP-web.pdf.
- Notes:
- Description based on print version record.
- Includes bibliographical references.
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