2 options
Branded! : how the certification revolution is transforming global corporations / Michael E. Conroy.
- Format:
- Book
- Author/Creator:
- Conroy, Michael E.
- Language:
- English
- Subjects (All):
- Social responsibility of business.
- Commercial products--Certification.
- Commercial products.
- Non-governmental organizations.
- Branding (Marketing).
- Environmental responsibility.
- International business enterprises--Social aspects.
- International business enterprises.
- Physical Description:
- 1 online resource (353 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Gabriola, B.C. : New Society Publishers, 2007.
- Language Note:
- English
- Summary:
- Why market campaigns and certification systems are actually working.
- Contents:
- Advance Praise; Title Page; Rights Page; Contents; Acknowledgments; Preface; Chapter 1: Branded! The Unexpected Consequences of Successful Global Branding; Chapter 2: Redesigning Corporate Social and Environmental Accountability for the 21st Century; Chapter 3: Leveraging the Brand: The Essence of Ethical Business Campaigns; Chapter 4: Birth of It All: Transforming the Global Forest Products Industry; Chapter 5: Tapping the Ethic of "Fairness":Certifying Global Commodity Trade; Chapter 6: Even the Banks Can Do It! New Accountability in Global Finance
- Chapter 7: Can Tourism Be Tamed? Toward a Sustainable Tourism Stewardship CouncilChapter 8: Accountability Comes to Mining: Building an Assurance Process; Chapter 9: Can Certification Systems Reduce Global Poverty?
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. 298-322) and index.
- ISBN:
- 9781282465183
- 128246518X
- 9781550923544
- 1550923544
- OCLC:
- 471124683
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.