Entrepreneurial marketing mindfulness / guest editor, Nelson Oly Ndubisi, guest associate editor, Can Uslay.

Format:

Book

Contributor:

Uslay, Can, editor.

Ndubisi, Nelson, editor.

Series:

Journal of Research in Marketing and Entrepreneurship: Volume 16, Issue 1

Journal of Research in Marketing and Entrepreneurship, 1471-5201 ; Volume 16, Issue 1

Language:

English

Subjects (All):

Entrepreneurship.

Success in business.

Marketing.

New business enterprises.

Physical Description:

1 online resource (101 p.)

Place of Publication:

Bradford, [England] : Emerald Insight, 2014.

Language Note:

English

Summary:

Mindfulness has been defined as a state of conscious awareness characterized by active distinction drawing that leaves the individual open to novelty and sensitive to both context and perspective. A mindfulness-based response to a situation is about creating alternatives; not merely making the best choice from available alternatives. Mindfulness-based approaches hold that individuals' and organizations' ability to achieve reliable performance in changing environments depends on how they think: how they gather information, how they perceive the world around them, and whether they are able to ch

Contents:

Cover; EDITORIAL ADVISORY BOARD; Editorial; The role of mindfulness in entrepreneurial market analysis; The role of organizational mindfulness in firms' globalization and global market performance; The mediating role of mindful entrepreneurial marketing (MEM) between production and consumption; Mindfulness, indigenous knowledge, indigenous innovations and entrepreneurship; How to execute mindful marketing? The role of intrafirm network

Notes:

Description based upon print version of record.

Includes bibliogtraphical references.

Description based on online resource; title from PDF title page (ebrary, viewed November 18, 2014).

ISBN:

1-78441-344-5