Marketing and PR : getting customers and keeping them without breaking the bank / Philip R. Holden and Nick Wilde.

Format:

Book

Author/Creator:

Holden, Philip R., author.

Wilde, Nick, author.

Series:

Business on a shoestring.

Business on a shoestring

Language:

English

Subjects (All):

Small business marketing.

Physical Description:

1 online resource (214 p.)

Edition:

[Rev. ed.].

Place of Publication:

[Place of publication not identified] : Bloomsbury, 2007.

Language Note:

English

Summary:

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, ch

Contents:

Cover; Contents; Preface; A note about this edition; Acknowledgements; 1. What's so different about small business?; 2. First steps in the planning process; 3. Finding out about customers; 4. The beginnings of strategy; 5. Keeping customers; 6. Getting new customers; 7. Keeping it going; Index

Notes:

Includes bibliographical references and index.

Includes index.

Description based on print version record.

ISBN:

9786613294388

9781283294386

1283294389

9781408163290

1408163292

OCLC:

754582384