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Pharma marketing management / Vinita Srivastava, Jugal Kishore.
- Format:
- Book
- Author/Creator:
- Srivastava, Vinita, author.
- Kishore, Jugal, author.
- Language:
- English
- Subjects (All):
- Drugs--India--Marketing.
- Drugs.
- Pharmaceutical industry--India.
- Pharmaceutical industry.
- Physical Description:
- 1 online resource (208 pages) : illustrations
- Edition:
- [First edition].
- Place of Publication:
- Uttar Pradesh, India : Pearson India Education Services Pvt. Ltd, [2024]
- Summary:
- Pharma Marketing Management offers a comprehensive exploration of the concurrent dynamics of pharmaceutical marketing in India. With six insightful chapters, dealing with pharmaceutical market management concepts and principles, product decisions, promotion, pharmaceutical marketing channels, pricing, and regulatory framework, this book delves into essential topics crucial for understanding and navigating the complexities of the pharmaceutical industry.
- Notes:
- OCLC-licensed vendor bibliographic record.
- ISBN:
- 93-6159-503-2
- OCLC:
- 1432733082
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