1 option
Aire Fresco's business strategy : evaluating B2C vs. B2B options for growth / Alix Crichton, Jason McLarney, and Julia Ivy.
SAGE Business Cases 2023 Annual Collection Available online
SAGE Business Cases 2023 Annual Collection- Format:
- Book
- Author/Creator:
- Crichton, Alix, author.
- McLarney, Jason, author.
- Ivy, Julia, author.
- Series:
- SAGE Business Cases.
- Sage business cases
- Language:
- English
- Subjects (All):
- Business planning--Case studies.
- Business planning.
- Strategic planning--Case studies.
- Strategic planning.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2023.
- Summary:
- A growing interest in mindfulness and meditation services across the globe, coupled with a lack of culturally diverse offerings, has provided Aire Fresco with an opportunity to enter the market from a unique angle. This case analyzes the international mindfulness and meditation industry, its growth and competitive dynamics, and potential go-to-market strategies for Aire Fresco to compete in the Spanish market. Further, this case discusses the history of Aire Fresco as a company and its core competencies to answer its dilemma on two potential strategies to enter the market either as a B2B or B2C company. This decision will dictate the direction of the company.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-2181-9
- OCLC:
- 1382591329
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