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Apple's custom chips : a genius decision? / Meghan Busse, Susan T. Springer.
- Format:
- Book
- Author/Creator:
- Busse, Meghan R. (Meghan Ruth), author.
- Springer, Susan T., author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Jobs, Steve, 1955-2011.
- Jobs, Steve.
- Apple Computer, Inc.
- Computer industry--United States.
- Computer industry.
- New products--Management.
- New products.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : Kellogg School of Management, 2022.
- Summary:
- When Steve Jobs co-founded Apple in 1976, his philosophy was to move fast, unencumbered by norms, and take risks in search of greater rewards. His strategy was to differentiate Apple by developing high-end products that consumers craved.
- Notes:
- Description based on online resource; title from PDF title page (SAGE Publications, Inc, viewed May 1, 2023).
- ISBN:
- 1-5296-2294-8
- 9781529622942
- OCLC:
- 1362533852
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