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Backlash over pride celebrations stirs controversy for retailers / Madeline Rae.
- Format:
- Book
- Author/Creator:
- Rae, Madeline, author.
- Series:
- Sage business cases.
- Sage business cases
- Language:
- English
- Subjects (All):
- Marketing--Case studies.
- Marketing.
- Gay pride celebrations--Economic aspects--Case studies.
- Gay pride celebrations.
- Public relations.
- Social responsibility of business.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2023.
- Summary:
- A fresh wave of conservative backlash over Pride month-related marketing campaigns recently pushed some major retailers, including Target, to move or discard Pride merchandise. This case examines the controversy and asks students to discuss it through the lens of inclusive marketing, public relations, and corporate social responsibility.
- Notes:
- Description based on XML content.
- ISBN:
- 9781071932759
- OCLC:
- 1396778628
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