1 option
The battle to restore number 47 : the power of 'quiet' lobbying / Jeff Cohu.
- Format:
- Book
- Author/Creator:
- Cohu, Jeff, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Branding (Marketing)--Case studies.
- Branding (Marketing).
- Lobbying--Case studies.
- Lobbying.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2023.
- Summary:
- This express case study revolves around a regulatory dispute between central Kentucky Log Still Distillery, a startup enterprise, and the Tobacco Tax and Trade Bureau (TBB) over the use of a legacy distilled sprits plant number. The case focuses on the legacy and iconic branding principles, strategies for managing government relations, and the choice of a specific lobbying strategy. The case specifically illustrates the need to protect legacy artifacts for branding purposes, the challenges of navigating government bureaucracy, and the value of 'quiet' lobbying strategies. Students will be asked to evaluate the merits of the political strategy used to achieve the desired business objective through an informal lobbying strategy.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-0719-1472-3
- 9781071914724
- OCLC:
- 1362533542
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.