Patient Engagement in Pharma : A Psychologist Perspective / by Sumira Riaz.

Format:

Book

Author/Creator:

Riaz, Sumira, author.

Language:

English

Subjects (All):

Psychology.

Clinical health psychology.

Medical care.

Behavioral Sciences and Psychology.

Health Psychology.

Health Care.

Local Subjects:

Behavioral Sciences and Psychology.

Health Psychology.

Health Care.

Physical Description:

1 online resource (89 pages)

Edition:

1st ed. 2024.

Place of Publication:

Cham : Springer Nature Switzerland : Imprint: Springer, 2024.

Summary:

Terms such as “patient engagement”, “centricity”, and “patient first” are often loosely used to describe a company vision, a joint objective in establishing an ethos which incorporates the person who matters the most, the patient. Traditionally, a psychologist is known to work in clinical settings, directly with people experiencing psychological difficulties, within a healthcare structure. This is still the premise; however, the foundational knowledge and understanding of human behaviour has driven psychologists into a new, previously unconsidered professional field: the healthcare and pharmaceutical industry. This industry is pivotal in clinical drug development, new discoveries, innovation, and the reach is endless. So, what is a psychologist doing working in this environment? This book offers insights on how to build successful patient engagement strategies based on behaviour science and the real-world experience of a psychologist working in the pharmaceutical industry.

Contents:

1. Understanding and experiences of a health psychologist

2. Building a patient engagement strategy

3. Implementation science

4. Case studies in practice

5. Key considerations and future directions of patient engagement, behaviour science, ethical considerations and further training for psychologist.

Notes:

Includes bibliographical references and index.

ISBN:

3-031-56340-9