Blogging all-in-one for dummies / Amy Lupold Bair.

Format:

Book

Author/Creator:

Lupold Bair, Amy, author.

Series:

--For dummies

Language:

English

Subjects (All):

Blogs--Handbooks, manuals, etc.

Blogs.

Blogs--Management.

Physical Description:

1 online resource (771 pages)

Edition:

3rd ed

Place of Publication:

Indianapolis, IN : John Wiley & Sons, Inc., [2023]

Summary:

Blog with the best of 'em! If you're looking for a complete guide to creating and solidifying your place in the blogosphere, you've come to the right place! With 8 books in one, Blogging All-in-One For Dummies is the only resource you'll need to get started or to improve your existing blog. Learn about the most popular blogging platforms, creating content worth reading, and methods for driving traffic to your blog. Cut through the confusion and find the facts about monetizing your blog, using the best blogging tools for you, and increasing reader engagement to become an active, successful member of the blogging community. You're ready to start blogging, so let Dummies show you the way! * Perfect your blog idea and choose the best platform for you * Get people to read your blog through search engine optimization and social media promotion * Learn about the latest trends in the blogosphere * Make money from your blog with creative monetization ideas Bloggers of all skill and experience levels will find valuable information in Blogging All-in-One For Dummies.

Contents:

Intro

Title Page

Copyright Page

Table of Contents

Introduction

About Blogging All-in-One For Dummies

Foolish Assumptions

What You Don't Have to Read

How This Book Is Organized

Book 1: Entering the Blogosphere

Book 2: Niche Blogging

Book 3: Corporate and Non-Profit Blogging

Book 4: Figuring Out Blogging Platforms

Book 5: Blogging Tools

Book 6: Promoting and Growing Your Blog

Book 7: Making Money from Your Blog

Book 8: Moving Beyond Writing Blog Posts

Glossary

Icons Used in This Book

Beyond the Book

Where to Go from Here

Book 1 Entering the Blogosphere

Chapter 1 Joining the Blogosphere

Getting to Know the Blogosphere

In the beginning

Blogs today

What is a blog?

Finding and Reading Blogs

Why read other blogs?

Finding blogs

Blog search engines

Additional ways to locate blogs

Understanding Why People Blog

Blogging for fun

Blogging for networking

Blogging for exposure

Blogging for business

Blogging for branding

Deciding to Start a Blog

Blogging benefits

Blogging repercussions

Blogging success secrets

Setting your goals

Chapter 2 Preparing to Start and Write a Blog

Choosing a Topic

Reviewing popular blog topics

Determining the best topic for your blog

Blog about a topic you love

Blog about a topic you like discussing with other people

Blog about a topic you enjoy researching

Going broad or staying focused

Finding Your Voice

Selecting Suitable Topics

Deciding what to write about

Knowing what not to write about

Writing Great Blog Posts

Writing meaningful and interesting content

Staying consistent

Being honest

Citing sources

Using images

Writing for the web

Understanding Types of Blog Posts

Avoiding Blogger's Block and Finding Blog Post Ideas.

Determining How Often to Publish Blog Posts

Following Blogging Trends

Chapter 3 Blogging Basics

Launching Your Blog Quickly

Choosing a Domain Name

Understanding the types of domain names and extensions

Creating a domain name and making sure it's available

Buying a domain name

Identifying the Basic Elements of a Blog

Homepage

About or profile page

Posts

Comments

Categories or labels

Sidebar

Header

Footer

Blogroll or links

Trackbacks, backlinks, and pingbacks

Tags

Template or theme

Chapter 4 Blogging Best Practices

Avoiding Blogging Don'ts

Don't plagiarize

Don't commit libel against someone or something

Don't spam through comments

Don't publish spammy posts

Don't steal bandwidth

Providing Attribution

Understanding Copyright and Fair Use

Using Creative Commons Licenses

Disclosing Your Policies

Creating a comment policy

Disclosing paid content

Writing a privacy policy

Developing a Terms and Conditions of Site Use page

Book 2 Niche Blogging

Chapter 1 Understanding Niche Blogging

Determining What Makes a Niche Blog

Understanding what a niche blog is

Differentiating what a niche blog is not

Visiting Niche Blogs

Petals to Picots

Six Suitcase Travel

Small Biz Survival

The Purse Blog

67 Mustang Blog

Finding Out What Makes Niche Blogs Successful

Benefiting from the Positives of Niche Blogging

Loyal readers and community

Less competition

Long-tail search engine optimization

Opportunities beyond the blog

Targeted advertising opportunities

Identifying the Drawbacks to Niche Blogs

Lower traffic and a smaller audience

The startup curse

The disappearing niche

Fewer advertising opportunities

Chapter 2 Benefiting from a Niche Blog Approach

Finding Your Focus and Keeping It.

Generating Traffic and Capturing an Audience

Search engine optimization

Link benefits

Organic growth

Establishing Yourself as an Expert

Gaining Online Exposure

Networking with Other People in Your Niche

Branching Out Beyond Your Blog

Chapter 3 Choosing Your Niche

Determining Your Niche Blogging Goals

Building your expertise

Sharing your passion

Offering your opinion and sharing your knowledge

Networking and building relationships

Making money

Identifying Niches That Might Work for You

Determining the Audience Potential for a Niche Blog

Researching existing niche blogs

Google Alerts

Social media searches

Performing keyword searches

Google search

Google Trends

Chapter 4 Writing for Your Niche

Creating Content

Writing different types of posts

Choosing your voice and style

Linking

Finding inspiration for new content

Branding Your Blog

Networking and Commenting

Creating Off-Blog Content for Your Niche Blog

Email campaigns

Newsletter subscriptions

E-books and printables

Social networking and content sharing

YouTube videos

Facebook and LinkedIn groups and pages

SlideShare presentations

Flickr

Self-published books

Book 3 Corporate and Non-Profit Blogging

Chapter 1 Starting a Business Blog

Revealing Why Organizations Blog

Finding Companies That Do It Right

Southwest Airlines

Dell

John Deere

Disney Parks

Compassion International

Benefiting from a Corporate or Non-Profit Organization Blog

Building an online presence

Marketing and publicity

Brand building

Customer relations versus customer service

Employee retention

Employee referrals and new hiring

Knowledge, experience, and expertise

Chapter 2 Developing a Blog Plan

Researching the Competition.

Finding business blogs to benchmark

Differentiating your organization's blog from the competition

Understanding Your Readers and Delivering Content They Want

Setting blog goals and purpose

Determining tone

Finding your customers online

Weighing cost and benefit of communities and forums

Researching what consumers talk about and want from your blog

Getting involved in the online conversation

Answering consumer demand with meaningful content

Driving consumers to your blog

Creating a Blog Marketing Strategy

Setting long-term goals

Developing short-term promotional campaigns

Jumping on advertising opportunities

Branding across social media

Blogging with Multiple Writers

Keeping a consistent voice

Developing a team blog

Choosing a team blogging application

Chapter 3 Choosing Bloggers

Knowing When You Need Outside - or Inside - Help

Knowing the Skills to Look for When Hiring a Blogger

Confirming blogging experience

Assessing ability to use blogging applications and tools

Checking writing skills

Taking advantage of social personality

Understanding search engine optimization

Existing social networking experience

Demonstrating knowledge about finding and attracting visitors to your blog

Showing self-motivation and dependability

Understanding your business or industry

Publicizing Your Open Blogger Job

Hiring a Blogger

Defining employment status

Establishing a pay model

Defining Blogger Guidelines

Writing a Style Guide

Crafting title guidelines

Including body guidelines

Highlighting additional tasks, tools, and features

Training Bloggers

Communicating and Collaborating with Bloggers

Knowing what to communicate and why

Using tools for communication and collaboration

Chapter 4 Writing an Organization's Blog.

Discovering the Types of Corporate and Non-Profit Blog Posts

Turning a Business Blog into a Direct Sales Tool

Discovering Tips for Business Blog Success

Avoiding Things Blog Readers Don't Like

Avoiding a blog that reads like an employee manual

Humanizing an impersonal tone

Uncovering a blog that lacks transparency

Ditching the corporate rhetoric

Skipping PR posts with no real content

Engaging with Your Audience

Providing content the audience wants

Responding to readers in a timely manner

Encouraging comments

Solving reader problems

Making the audience feel special or exclusive

Creating relationships with key influencers

Leveraging word-of-mouth marketing

Chapter 5 Keeping Yourself and Your Organization Out of Trouble

Learning Rules and Laws

Following blogosphere rules

Staying within the law

Maintaining private information

Knowing when to hold your tongue

Responding to Negative Comments and Attacks

Ignoring the negative

Defending the business

Engaging the source and audience

Understanding Search Engine Reputation Management (SERM)

Responding to and acknowledging mistakes

Burying the untrue or reputation threats

Building an audience of brand advocates and brand guardians

Using SERM techniques

Book 4 Figuring Out Blogging Platforms

Chapter 1 Choosing a Blogging Platform

Getting Familiar with How Blogging Applications Work

Defining Hosted and Self-Hosted Solutions

Hosted blog

Self-hosted blog

Considering the Types of Blog Hosts

Finding and Choosing a Web Host for a Self-Hosted Blog

Comparing web hosts

Identifying popular web hosts for self-hosting your blog

Selecting a web host

Chapter 2 Finding the Right Blogging Platform

Determining Your Goals and Needs

Growing your blog

Customizing your blog

Branding your blog.

Maintaining your blog.

Notes:

Previous ed.: 2012

"8 books in one!"--Cover

Includes index

Description based on print version record.

ISBN:

1-394-16195-6

OCLC:

1371753283