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The very good marketing guide : how to grow your business on a budget / Amy Miocevich.
- Format:
- Book
- Author/Creator:
- Miocevich, Amy, author.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Marketing--Finance.
- Physical Description:
- 1 online resource (248 pages)
- Place of Publication:
- Melbourne, Victoria : John Wiley & Sons Australia, Ltd, [2023]
- Summary:
- "The Very Good Marketing Guide unpacks a 5-step framework that helps small businesses make essential, effective and business-altering decisions about marketing that help them reach their goals. It takes readers through the steps of creating, monitoring and supercharging their marketing strategy. The goal? To stop wasting money on marketing that doesn't work, and eliminate the factors that are holding back growth.The Very Good Marketing Guide will help entrepreneurs to assess what is and isn't working for their business right now. It will reveal problem areas that busy business owners might not even know are there-and it gives targeted solutions to overcoming those challenges"--Publisher's description.
- Contents:
- Cover
- Title page
- Copyright
- Table of contents
- About the Author
- Why I wrote this book
- Introduction
- Coffee crunch
- Going viral
- Out of office
- Technicians vs Visionaries
- The system for success
- Part I There's a problem
- ONE Your marketing plan is failing and taking your profits with it
- The promised land
- Top ten myths about SME marketing
- TWO The Very Good Marketing Framework
- The five Cs of Very Good Marketing
- The Very Good Marketing Model
- The journey
- How strong is your marketing?
- The Very Simple Principle
- THREE Beat your marketing bottleneck
- The marketing promise
- Julia's bottleneck
- Beating your marketing bottleneck
- Introducing the bottleneck quiz
- The ticket to arriving at your goals
- FAQ: Everything you might be wondering about The Very Good Marketing Framework
- PART II Beating your bottlenecks
- FOUR How to turn a stranger into a visitor
- Marketing gone cold
- The art of attraction
- Channel: How do I get in front of the right people?
- What is a marketing channel?
- Eliminating the scattergun approach
- Bullseye
- So how do you choose just one marketing channel?
- Messages and channels
- Creating your marketing message
- The Customer is the hero, not you
- Getting the message right
- Actions: What are my next steps?
- Action plan example
- Did it work?
- Why growth stops
- FIVE How to turn a visitor into a lead
- The price of a website is confusing
- Websites use up a lot of your marketing budget
- Your website and marketing channel don't match
- Building a website is more than just design
- Website technology is complicated
- Your website tries to talk to everyone
- Website data is never tracked or used
- Someone will always have a better-looking website
- Linda's bottleneck
- The 7 essential Ss for a high-performing website.
- Why people stop marketing here
- SIX How toturn a lead into a customer
- The 6 fundamentals of converting Leads into Customers
- Overselling and underselling
- Creating and delivering a sales process
- SEVEN How to turn a customer into a fan
- The growth dilemma
- Net promoter score
- Setting the bar
- Defining the bar
- Raising the bar
- The mindset needed to create lifetime Fans
- EIGHT How to turn a fan into jam
- The mindset you need to engage raving Fans
- The 3 Jam Rs
- Bringing itall together
- Index
- EULA.
- Notes:
- Includes index.
- Description based on print version record.
- Other Format:
- Print version: Miocevich, Amy The Very Good Marketing Guide
- ISBN:
- 9781394184569
- 1394184565
- 9781394184576
- 1394184573
- OCLC:
- 1388317574
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