Storytelling in Presentations for Dummies.

Format:

Book

Author/Creator:

Lindsell-Roberts, Sheryl.

Language:

English

Subjects (All):

Business presentations.

Storytelling--Miscellanea.

Storytelling.

Physical Description:

1 online resource (344 pages)

Edition:

1st ed.

Place of Publication:

Newark : John Wiley & Sons, Incorporated, 2023.

Summary:

Learn to influence audiences with storyopia: Stories that take them on a journey from what is to what could be: Storytelling in Presentations For Dummies shows you how to develop and deliver a presentation through storytelling, keeping audience interested, and most importantly, making them heroes that take action towards change. You'll learn how to cull stories from your own experiences, and before you know it, you'll have more stories than Aesop has fables. You'll learn about the latest presentation software, so you can integrate visuals into your presentations and avoid the dreaded "Death by PowerPoint." You'll also learn how to deal with challenging on-the-spot situations, deliver investor pitches and executive briefs, and present a paper at a conference. Additionally, find out how to deliver someone else's content and make it your own. This book will help you level up anywhere you need to present information by mastering the art of savvy presentations--the most effective business communications tools of our time. Identify experiences that can be molded into stories that drive change. Prepare powerful openings to hook your audience right away whether delivering in person, online, or hybrid Have your audience get the most from your presentation with an effective call to action Prepare a storyboard, which is like a frame-by-frame roadmap, that will mesh together what you'll show and what you'll tell Leverage software like Canva, Prezi, and Storyboarder to tie your presentation together Enjoy the colorful 8-page mini-booklet, "Storytelling to Storyboarding" This Dummies guide is perfect for any professional who needs to present, and at some time all professionals do. It's also for entrepreneurs who want to build community and grow their business, in addition to students who want to wow teachers and classmates.

Contents:

Intro

Title Page

Copyright Page

Table of Contents

Introduction

About This Book

Foolish Assumptions

Icons Used in This Book

Beyond the Book

Where to Go from Here

Part 1 Martians, Stories, and Heroes

Chapter 1 Sizzle Your Presentations with Stories

Storytelling Isn't Just a Buzzword

Storytelling Is Your Axe

Sharpen It

Setting the Stage

Avoid Defaulting to Slides

Eliminating slidezillas

Visual storytelling can be exceedingly powerful

Firing Up Your Audience's Imagination with Storyopia

Using the Story Arc

Pitting the Heroes Against the Villains

On to Storyboarding. . .

Chapter 2 Storyopia: Sharing Stories from What Is to What Can Be

Taking Your Audience on a Journey

Understanding why people respond to stories

Remembering that stories can be visual

Knowing that everyone has a story (Yes, even you!)

Mapping Out Your Storyopia Journey with Storyboards

Speaking in the first person, present tense

Learning from the All-Time Storytelling Greats

Aesop

Abe Lincoln

Jerry Seinfeld

(Mr.) Fred Rogers

Winston Churchill and Volodymyr Zelenskyy

Steve Jobs

Guests on TED Talks

Part 2 Nuts 'n' Bolts

Chapter 3 Knowing Your Audience to Make Them Heroes

You Must See Your Target So You Know Where to Aim

Do You Aim at the Needs of Your Audience?

Using the Start-Up Brief to Target Your Audience

Audience

1. What's the key issue - the one takeaway message I want my audience to remember?

2. Who's my primary audience?

3. What does my audience need to know about the topic?

4. What's in it for my audience?

5. Does my presentation need a special angle or point of view?

6. What will my audience's reaction be toward the topic? Positive? Neutral? Negative?

Purpose.

7. My purpose is to ________________ so my audience will _____________________________________________.

Questions

8. What who, what, when, where, why, and how questions will my audience want answered?

Chapter 4 Mining and Crafting Great Stories

Examining Ways to Mine Stories from Experiences

Becoming an active listener

Honing your skills of observation

Noticing when an experience sparks a reaction

Noting when you (or someone you know) beat the odds

Drawing upon what you've read

Avoiding Story Overload and Clutter

Morphing Stories from Data

Knowing the tools

Crafting the data story

Using data to inspire action

Crafting Your Own Repertoire of Stories

Starting with paper and pencil (or pen)

Making the connections and creating a list

Introducing the Four Pillars of Storytelling

Setting

Characters

Conflict

Resolution

Including a Call to Action

Embellishing your stories

Looking to others for inspiration

Refining Your Stories

Including sensory language for added depth

Replacing insensitivity with mindfulness

Revisiting the language of genders

Coining Your Own Word (Becoming a Neologist)

Learning from a modern-day expert

Rising to the challenge

Chapter 5 Starting Strong for a Groundswell Response

Grabbing the Audience's Attention as They Enter

Opening your Presentation with a Story

Conveying a hero's journey

Putting the backstory up front

Telling a future story

Sharing converging strategies

Crafting a case study

Delivering the story pitch

Using visuals to complement opening stories

Example 1: Enjoying early retirement with gusto

Example 2: Fostering the love of music at a young age

Other opening attention grabbers

Introducing Yourself and the Program

Appreciating the Power of the Pause

Taboo Openings.

Avoiding Openings that Lack Confidence

Presenting an Opening Activity

Starting with a group activity

Previewing the Audience on Q&amp

A Expectations

Chapter 6 Ending Memorably

Letting Them Know You're Wrapping Up

Combining a Call to Action with a Story

Exploring Other Powerful Closings

Ending Gracefully and On Time

Curtailing if you need to

Thanking everyone for coming and relishing the applause

Giving Them Something to Remember You By

Staying in Touch to Build Your Network

Chapter 7 Storyboarding: Bringing Stories to Life Frame by Frame

Storyboarding in Business

Before You Start Storyboarding. . .

Considering Different Storyboarding Formats

Using comic strip frames

Using sticky notes

Using "wall-paper" editing

Preparing Tell and Show columns in word processing software

Starting with the Tell column

Filling in the Show column

Using greeking when visuals drive the talk

Building Transitions and Breaks into Your Storyboard

Stepping Back and Looking at the Big Picture

Outsourcing to the Pros

Knowing your needs

Vetting vendors

Storyboarding for Sales Presentations

Making the audience the heroes of every sales presentation

Part 3 Adding Flourishes

Chapter 8 Slideware: Buying and Applying

Life Before Death (by PowerPoint)

Buying: Meeting the Cast of Presentation Players

Finding the app that fits

Using and Sharing Slideware During Virtual Meetings

Giving Your Presentation an Enticing Title

Not needing to reinvent the wheel

Knowing your audience's inner monologue

Appreciating the Power of an Opening Slide

Understanding how not to open

Designing an engaging opening slide

Knowing How and When to Use Bullets and Numbers

Using bulleted lists

Using numbered lists

Using parallel structure.

Punctuating a list

Avoiding laundry lists

Formatting Text

Formatting do's for text

Formatting don'ts for text

Preparing graphs, charts, and tables

Adding transitions and animations

Incorporating videos

Adding Sizzle to Your Presentations

Finding popular platforms

Visualizing in the cloud

Creating Slide Accessibility for All

Checking out Web Content Accessibility Guidelines (WCAG)

Preparing slides for colorblind audience members

Proofreading Until Your Eyes Hurt

Chapter 9 Slide Sense: Using Slides Effectually

Don't Lambaste Slides

Getting the Most from Your Slide Real Estate

Slides that are not effectual

Slides that are effectual

Showing Statistics to Your Advantage

Knowing the difference between manipulating and persuading

Remaining ethical

Incorporating Images

Using photos

Overlaying text

Applying the rule of thirds

Using clipart

Living in a Visual World

Using visuals to tell an entire story

Complementing visuals with a story

Turning data and tables to into a story

Chapter 10 Handouts and Workbooks: Kick 'Em Up a Notch

Preparing Handouts

Presenting handouts of your slides

Leaving room for notetaking

Knowing what to include

Making lists

Including content not in your presentation

Adding a list of references

Deciding when to distribute handouts

Crafting Workbooks

Giving step-by-step instructions

Including Before-and-After examples

Incorporating stories

Adding practice exercises

Remembering your bio and contact information

Writing the Copy

Printing and Binding

Printing options

Binding options

Stapling

Saddle stitching

Binding

Chapter 11 Your Bio: The Story of You

Showing You Have a Personality, Not Just a Pulse

Establishing bragging rights

Breaking from the pack

Choosing your voice.

Creating Your Infomercial

Crafting a pithy elevator pitch

Creating a two-paragraph profile

Preparing for a self-introduction

Preparing for someone else to introduce you

Crafting a one-page bio

Developing Your Online Persona

Including keywords for SEO

Knowing your character-count limits

Responding to comments

Knowing What's Out There About You

Checking for accuracy

Dealing with social media defamation

Chapter 12 Requesting Feedback: Evaluation Forms

Making On-the-Spot Visual Assessments of Your Audience

Audience Evaluation Forms

Asking closed-ended questions

Going for more detail with open-ended questions

Putting it together

Mirror, Mirror on the Wall

Doing a self-assessment

Part 4 It's Showtime

Chapter 13 Poised to Present

Making a Great First Impression

Dressing for the occasion

Wearing a name badge

Wearing a mic

Practicing the Art of Practicing

Practicing in front of people and getting feedback

Using notecards

Making your audience the heroes

Knowing when to use positive or negative

Practicing strategic use of repetition

Avoiding unnecessary redundancies

Asking rhetorical questions

Practicing pauses and punctuating with your voice

Considering speech patterns and word choices

Getting in the Zone

Looking Them in the Eyes and "Listening"

Being Sensitive to Diversity and Inclusivity

Updating your terminology

Avoiding online barriers

Dealing with Technology Snafus

During face-to-face presentations

During virtual presentations

An Ounce of Prevention . . .

Embracing the Benefits of Public Speaking

Chapter 14 Collaborative Team Presentations

Meeting the Team

Knowing what makes a cohesive team

Understanding the role of the project manager

Dealing with shirkers

Completing the Start-Up Brief Together.

Storyboarding as a Team.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-394-20101-X

OCLC:

1410911187