Starting and Running a Business All-In-One for Dummies / Colin Barrow.

Format:

Book

Author/Creator:

Barrow, Colin, 1952- author.

Series:

--For dummies.

For dummies

Language:

English

Subjects (All):

New business enterprises.

Management.

Physical Description:

1 online resource (670 pages)

Edition:

Fourth edition.

Place of Publication:

Chichester, England : John Wiley & Sons, Ltd., [2023]

Summary:

Starting & Running a Business All-in-One For Dummies is a treasure trove of useful information for new or would-be business owners in the UK. This comprehensive guide will help with every part of starting your own business and keeping it running. Generate great business ideas, navigate legal considerations, finance your new business, create a solid business plan, and spread the word through marketing. With this guide, everything you need is in one place, so you don’t have to bounce from book to book as you learn. And it’s all written in simple terms anyone can understand. You’ll be flipping that sign around to open up shop any day now!

Contents:

Intro

Title Page

Copyright

Introduction

About This Book

Foolish Assumptions

Icons Used in This Book

Beyond the Book

Where to Go from Here

Book 1: Laying the Groundwork

Chapter 1: Preparing for Business

Getting in Shape to Start Up

Confirming Viability

Getting Help

Entering an Incubator

Assisting Inventors

Chapter 2: Arranging the Foundations

Structuring Your Business

Safeguarding Your Business Assets

Working from Home

Chapter 3: Can You Do the Business?

Deciding What You Want from a Business

Exploring Different Types of Business

Assessing Yourself

Taking the Make-or-Buy Decision

Chapter 4: Preparing the Business Plan

Finding a Reason to Write a Business Plan

Writing Up Your Business Plan

Using Business Planning Software

Presenting Your Plan

Chapter 5: Establishing Your Starting Position

Introducing SWOT Analysis

Identifying Strengths and Weaknesses

Analysing Your Situation in 3-D

Chapter 6: Researching Your Customers and Competitors

Anatomy of a Customer

Determining Which Customers Buy What

Seeing Your Product through Your Customers' Eyes

Sizing Up Competitors

Calculating Your Market Share

Introducing Market Research

Book 2: Sorting Out Your Finances

Chapter 1: Finding the Money

Assessing How Much Money You Need

Reviewing Your Financing Options

Determining the Best Source of Finance for You

Going for Debt

Sharing Out the Spoils

Chapter 2: Seeking Alternative Funding

Researching and Obtaining Grants

Applying for Awards

Paying for Help

Playing to the Crowd

Comparing Accelerators and Incubators

Chapter 3: Figuring Out the Figures

Understanding Your Accounts

Balancing the Books

Analysing Performance

Accounting for Pricing

Chapter 4: Budgeting for Beginners.

Constructing a Budget

Exploring Budgeting Alternatives

Capital Budgeting

Book 3: Finding and Managing Staff

Chapter 1: Staying on the Right Side of the Law

Cutting Through the Red Tape

Knowing What the Law Expects from You

Going the Extra Distance

Deciding Who Has Rights

Figuring Out the Contract and Other Employment Policies

Managing Without an HR Department

Getting Help and Advice

Chapter 2: Finding and Interviewing Job Candidates

Identifying the Gap

Getting It Right from the Start

Considering Diversity

Sorting the Wheat from the Chaff - CVs and Application Forms

Handling the Practicalities of Interviews

Planning the Interviews

Checking Up on Your Chosen Candidate

Offering a Job to Your Dream Candidate

Chapter 3: Employing People Successfully

Motivating and Rewarding Employees

Managing the Admin

Chapter 4: Disciplining and Dismissing Staff

Resolving Disputes

Dismissing Staff - the Right Way

Dismissing Staff - the Wrong Way

Tying Up the Loose Ends

Facing Tribunals - Something to Be Avoided

Chapter 5: Inspiring Employees to Better Performance

Introducing the Greatest Management Principle in the World

Discovering What Employees Want

Deciding What to Reward

Starting with the Positive

Making a Big Deal about the Little Things

Considering Money and Motivation

Chapter 6: Coaching and Development

Playing a Coach's Role

Coaching: A Rough Guide

Tapping into the Coach's Expertise

Developing and Mentoring Employees

Chapter 7: Becoming an Expert at Performance Appraisal and Management

Taking the First Steps

Developing a System for Providing Immediate Performance Feedback

Reducing Shrinkage

Reading the Results

Appraising Performance: Why It Matters

Spelling Out the Performance Appraisal Process.

Preparing for the No-Surprises Appraisal

Book 4: Keeping on Top of the Books

Chapter 1: Recording the Financial Facts

Keeping the Books

Maintaining the Right Paperwork

Filing Your Accounts

Managing Your Accountant

Protecting Your Business Against Internal Fraud

Insuring Your Cash through Fidelity Bonds

Chapter 2: Managing Your Tax Position

Tackling Taxes for Different Types of Businesses

Paying Taxes

Handling Employment Taxes

Surviving a Tax Investigation

Chapter 3: How Investors Read a Financial Report

Analysing Financial Reports with Ratios

Finding Financial Facts

Introducing the Audit Report

Perusing the Footnotes

Book 5: Marketing and Advertising Your Wares

Chapter 1: Taking a Closer Look at Customers

Who Are Your Customers?

Discovering Why Your Customers Buy

Finding Out How Your Customers Make Choices

Remembering the Big Picture

Dealing with Business Customers

Chapter 2: Defining Your Business Mission, Vision, Objectives and Values

Developing Your Concept

Composing Your Mission Statement

Seeing the Vision

Setting Objectives and Goals

Establishing High Values

Chapter 3: Marketing and Selling Your Product or Service

Making Up the Marketing Mix

Defining Your Product or Service Parameters

Using Advertising to Tell Your Story

Getting into the News

Selling for Business Success

Settling on a Price

Pondering Place and Distribution

Appreciating People, Physical Evidence and Process

Looking at Legal Issues in Marketing

Chapter 4: Creating and Placing Ads

Deciding on Your Budget

Writing and Designing Your Ads

Placing Newspaper and Magazine Ads

Considering Directories and Their Digital Alternatives

Broadcasting Your Message on Radio, TV and Online

Snail-Mailing and Emailing Your Customers Directly.

Using Billboards and Other Outdoor Ads

Chapter 5: Public Relations and Publicity

The Relationship between Public Relations and Publicity

Becoming a News Source

Spreading Your News

Crisis Communications: Dealing with Bad News

Chapter 6: Doing Business Online

Appreciating the Power of the Internet

Reviewing What You Can Do Online

Establishing an Internet Presence with a Website

Selling Goods and Services

Gaining and Monitoring Visibility

Practising Safe Online Business

Chapter 7: Social Media Engagement

Explaining the Why, Who and How of Social Media Engagement

Watching your competitors

Establishing a social media policy

Using Platforms and More

Leveraging Audio and Video for Engagement

Considering Other Social Media Engagement Tools

Making Use of Hashtags

Book 6: Growing and Improving Your Business

Chapter 1: Thinking Strategically

Making Strategy Make a Difference

Applying 'Off-the-Shelf' Strategies

Checking Out Strategic Alternatives

Coming Up with Your Own Strategy

Chapter 2: Managing More than One Product

Understanding the Product/Service Life Cycle

Finding Ways to Grow

Managing Your Product Portfolio

Extending Your E-Penetration

Buying Out Competitors

Chapter 3: Improving Your Company's Performance

Checking Your Internal Systems

Retaining Customers

Improving Productivity

Chapter 4: Franchising for Growth

Defining a Franchise

Considering Your Franchise Options

Weighing the Advantages and Disadvantages

Doing the Pilot

Finding Franchisees

Rolling Out the Franchise

Chapter 5: Funding Expansion

Dealing with Financiers Post-Investment

Investing in Future Rounds

Considering a Public Listing

Finding Alternative Funding and Online Platform Funders

Dealing with Challenger Banks.

Chapter 6: Becoming a Great Manager

Building a Team

Coaching and Training

Appraising Performance

Developing a Winning Leadership Style

Measuring Morale

Index

About the Authors

Connect with Dummies

End User License Agreement.

Notes:

Description based on print version record.

Includes index.

ISBN:

9781394201662

1394201664

OCLC:

1430217024