Self-Made : Build a Big Life from a Small Business.

Format:

Book

Author/Creator:

Carr, Olivia.

Language:

English

Subjects (All):

Success in business.

Small business--Management.

Small business.

Carr, Olivia.

Physical Description:

1 online resource (266 pages)

Edition:

1st ed.

Place of Publication:

Newark : John Wiley & Sons, Incorporated, 2023.

Summary:

Rewrite your narrative and create a legacy by building a business, your way From Olivia Carr, founder of Shhh Silk, Self-Made: Build a Big Life from a Small Business is an inspirational and practical guide that will empower you to grow a profitable, successful business, no matter your stage of life. A mother at a young age, and without formal qualifications, in her twenties Olivia found herself struggling with climbing debt. Self-Made is the story of how she turned her life around in her thirties and founded Shhh Silk: a multi-million-dollar brand loved by women globally. But more than that, Self-Made is a blueprint that will show you how you can do it too. In Self-Made, Olivia candidly shares her years of hard-won business know-how. You'll benefit from strategies she developed to stay positive and achieve success, even when the odds are stacked against you. Whatever your industry -- ecommerce, bricks and mortar, or side hustle -- this is a handbook for taking control of your business and your life. Through practical exercises and step-by-step action plans, you'll learn how to: Embrace the 6 key traits of a successful entrepreneur Develop a money-making mindset and get to grips with the realities of cash flow and profitability Grow your business, grow your team, and scale up sustainably -- even in uncertain times Create an engaging brand story, with PR strategies for building your clients, using influencer marketing, and going viral Balance the challenges of leadership with your own personal growth and wellbeing Self-Made reveals what it takes to build a sustainable, profit-generating business -- and the steps you can take to face uncertainty, thrive despite adversity, and realise your dreams. This book will inspire and empower you to overcome setbacks, build your resilience, and use what you have to create the life you really want. "Olivia Carr throws herself into business and life with incredible tenacity, vulnerability, and generosity of spirit. Her courage and passion are inspiring." -- Kate Morris, Co-Founder of Adore Beauty.

Contents:

Cover

Title Page

Copyright Page

Contents

Introduction: A self-made journey

Who am I?

Finding strength from within

Self-made doesn't happen overnight

What you'll find in this book

Being self-made

Chapter 1 Seizing sliding door moments: How making hard decisions can transform your path

Taking your first steps

Sliding doors

Feeling the discomfort of a big decision

If not now, when?

Chapter 2 Rewriting your money story: The key to overcoming financial challenges

A word of caution

Five steps to financial independence

1. Take ownership

2. Read and listen to mindset content

3. Open your bills

4. Set up payment plans

5. Ask for help

Saving for a rainy day

Chapter 3 Roadmap to success: Six key traits of a self-made entrepreneur

The six essential traits of self-made entrepreneurs

1. Clear vision and purpose

2. Problem-solving skills and an appetite for risk

3. Determination and persistence

4. Financial acumen

5. Networking and communication skills

6. Adaptability

Chapter 4 How to get started: Launching and building your brand

It's okay to start slow

Before you launch your new business and website

Setting up your business

Design

Marketing

Suppliers

Sales

Dispatch

The launch

Next steps: bringing it all together

What does your brand look like? Hint: it's more than just a logo

Building your brand story

Develop your brand message

Design your visual identity

Define your target audience

Create a content strategy

Build brand awareness

Beyond the brand: logistics

Web design

Social media

Photoshoots

Finding suppliers

Minimum order quantities (MOQ)

Currency

Packaging

Third-party logistics (3PL)

PR and content creator (influencer) gifting.

Chapter 5 Product market fit: A prerequisite for sustainable cash flow and profitability

Chapter 6 How to manage your business cash flow: From chaos to control

Sole trader vs company

Determine your funding sources

Track your expenses

Revise your budget

Seek advice

Chapter 7 Business success and fulfilment: What's love got to do with it?

Chapter 8 Discovering your truth: A guide to self-healing and inner work

Managing your stress and anxiety

Speak to a psychologist

Breathwork

Daily meditation

Exercise

Holding ice blocks

Connecting with nature

Audiobooks or podcasts

Solo dates

Journaling

Consistency is key

So what is inner work?

Your journey will look different

Being comfortable on your journey

Chapter 9 Mastering your mindset: Overcoming obstacles and unleashing your full potential

So what is a growth mindset?

Important to mention

The role of positive thinking

Why is having a growth mindset so important for success?

Time to go inwards

Win the morning, win the day

Tips to remember when it comes to self-development

Chapter 10 Unlocking the secret to success: Taking action

Self-limiting beliefs

The transformative power of self-belief

What is imposter syndrome?

What I learnt from this

Moving forward with your business

Working through fears

Understanding what's within your control

Obstacles and roadblocks

Dealing with internal roadblocks

Take action

Chapter 11 Sustainable growth: Build your business from your values not your ego

Do the work

Follow your own path

Consider your impact

Chapter 12 From solo to team: Navigating the challenges and opportunities of when to grow your team

Leading your team

Right sizing your business

Do you have to hire someone?.

Chapter 13 Measuring success: Revisiting your purpose, values and goals to track progress

The power of purpose

Values guide your journey

S.M.A.R.T. goals

Chapter 14 Selling your product: The power of relationships

Building lasting connections through relationship selling

Chapter 15 Harnessing influence: The power of PR and celebrity gifting

Media relations

Influencer marketing

Celebrity gifting

Content marketing

Sponsorship

Shhh Silk x Kim Kardashian app giveaway

Creative gifting ideas and Kylie Jenner

It's the experience, not the gesture

Chapter 16 Adapting to change: Navigating uncertainty in business and life

Being adaptable to change

Practicing self-care to manage stress and anxiety

Developing a growth mindset

How Shhh Silk used the sprint board task to generate a profit

Important reminder

Chapter 17 Reclaiming your freedom: Remembering the purpose of your business beyond stress and overwork

The freedom to choose

You define your own success

In conclusion

Join me at Self-Made Academy

Mental health resources

References

EULA.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781394194551

1394194552

OCLC:

1406018091