The Future of Community : How to Leverage Web3 Technologies to Grow Your Business / John Kraski and Justin Shenkarow.

Format:

Book

Author/Creator:

Kraski, John, author.

Shenkarow, Justin, author.

Language:

English

Subjects (All):

Technological innovations--Economic aspects.

Technological innovations.

Social media--Economic aspects.

Social media.

Physical Description:

1 online resource (179 pages)

Edition:

First edition.

Place of Publication:

Hoboken, New Jersey : John Wiley & Sons, Inc., [2024]

Summary:

A penetrating look at how web3 will shape our shared future In The Future of Community: How to Leverage Web3 Technologies to Grow Your Business, a team of web3 visionaries and tech-savvy executives delivers a groundbreaking new take on the seismic impact web3 is having--and will continue to have--on our technological and social landscapes. The authors discuss why web3 really is the "next big thing" to shape our digital and offline futures and how it will transform the world. You'll discover a whole host of web3 applications poised to excite and disrupt industries around the world, from fan tokens that reshape how we think about interactions between artists and fans to self-sovereign identities on the blockchain that allow you to take full control over how your personal data is used and collected online. You'll also find: Insightful explorations of technologies and techniques like tokenization, decentralized marketplaces, decentralized autonomous organizations, and more Explanations of how web3 allows you to take greater ownership and control of your digital and offline assets Discussions of why web3 increases transparency and accountability at every level of business, government, and social hierarchies An invigorating and singularly incisive resource, The Future of Community is a can't-miss book for futurists, entrepreneurs, founders, business leaders, tech enthusiasts, and web3 fans excited about today's cutting-edge tech and how it will shape our tomorrows.

Contents:

Intro

Table of Contents

Title Page

Copyright

Dedication

Foreword

Authors' Note

Introduction: What Is the Future of Community?

Chapter 1: Back to the Future

Growing Up in the Shadows of Tech

Tequila and Time Machines

Firing Up the DeLorean

Finding the Flux Capacitor

Lightning Strike-Back to the Future

Conclusion

Chapter 2: Three Men and a Pool

Surprise Delivery

Web3, Baby Bottles, and Diapers

Raising Our Newborn Baby

Chapter 3: The Power of Web3

Web3 Is a Curious Thing

Change a Hawk to a Little White Dove

Granny Wants to Come to the Web3 Party

Web3 for Brands

Web3 for Consumers

Scams and the Problems Anonymity Can Cause Brands

Pros and Cons of Web3

Makes Some Weep and Others Sing

Web 1.0 and Web 2.0

Netflix, Facebook, and Community Involvement

Blockchain and eBay

More Than a Feeling-That's the Power of Web3

Chapter 4: More than a Cartoon Party: Supercharging the Creator Economy

Supercharging the Creator Economy

Web3 Pre‐Party

Smooth, Simple, and Seamless On‐Ramps

Disrupting Business as Usual

Ownership

New Ways to Monetize

Giving Power Back to the Creator

Chapter 5: Building Community the Right Way

Find Your Tribe and Vibe

Proof of Human

Building Community on LinkedIn: A Community Conversation

Haters Are Always Going to Hate

How the Power of Community Led to a Book Deal

Leveraging LinkedIn to Power NFT Heat

NFT Heat TV Show

Know Your Lane and Own Your Lane

Chapter 6: Mic Check 1, 2: A New Way to Communicate

Fan Tokens Are the Future of Web3

How Video Games Can Make You Rich

Art Is Transforming and You Don't Need a Second or Third Job

CryptoPunks and Bored Ape Yacht Club

Music Is a Changin'

Goodbye Big Banks, Hello Decentralized Finance.

Ticketing to Concerts and Sports Events Will Never Be the Same

A Game‐Changer for Cartoons, Film, and Television

Culture Is Evolving with the Community

The Phygital Boom

Music and Art Drive Culture

Some of Us Still Work at the Office and Your Employees Can Benefit

Transform Communities with Decentralized Autonomous Organizations (DAOs)

Mic Drop

Chapter 7: The Perfect Playbook: How to Make the Right Calls

The Old Playbook

Rewriting the Playbook

Making the Right Calls

Education

Developing a Strategic Stance

Proper Use Cases

Building a Thriving Community

Understanding Web3 Communities

Defining the Community Objectives

Test and Iterate

Prepare to Scale

Chapter 8: The Rise of the Machines: How AI Will Affect Us All

The Rise of the Machines

Transforming the Future of the Internet

Technology Running Mates

The Power to Transform Community

Controlling the Rise of the Machines

Chapter 9: Liars, Cheaters, Scammers, and Cash Grabbers

Crypto and Cartoon Elite

New Path Forward

Chapter 10: The Future of Work

Part 1: The Metaverse

What the Metaverse Is Not

Only One Metaverse

The Next Iteration of the Internet

Metaverse Goals: A Strategic Stance

Part 2: The Industrial Metaverse

The Future of Work

Ice, Ice Baby

Acquiring the Right Talent

Chapter 11: The Future of Community

A New Beginning

Giving Power Back to the People

Driving Innovation

Rome Wasn't Built in a Day

Artificial Intelligence and the Evolution of Community, Brand Building, and Social Media: A Dive into the Next Wave of Human Connection

Quantum Computing: Revolutionizing Community Building, Branding, and Social Media Interactions in the Digital Era.

Web4: The Dawn of Immersive, Intelligent, and Interactive Community Building, Brand Development, and Social Media Engagement and 5G, 6G, Spatial Computing to the Metaverse

The Imperative of Human Interaction in Community Building

Future Proof: Building a Better Community

Acknowledgments

About the Authors

John Kraski

Justin Shenkarow

Index

End User License Agreement.

Notes:

Includes index.

Description based on print version record.

Other Format:

Print version: Kraski, John The Future of Community

ISBN:

9781394215263

1394215266

OCLC:

1411311269