How to Build a Billion-Dollar Business : On Purpose. for Profit. with Passion / Radek Sali and Bernadette Schwerdt.

Format:

Book

Author/Creator:

Sali, Radek, author.

Schwerdt, Bernadette, author.

Language:

English

Subjects (All):

Success in business.

Entrepreneurship.

Physical Description:

1 online resource (305 pages)

Edition:

First edition.

Place of Publication:

Melbourne, Victoria : John Wiley & Sons Australia, Ltd, [2024]

Summary:

Discover the strategies and secrets behind a billion-dollar Australian success story In How to Build a Billion-Dollar Business, former Swisse CEO Radek Sali unpacks how his unique approach to product, people, and branding took Swisse Wellness from an Australian favourite to a blockbuster brand that sold for $2.1 billion. At the heart of How to Build a Billion-Dollar Business is Radek's passion for finding purpose in work. This book shares inspiring real-world strategies, stories, and insights on how to build a business that makes an astounding profit -- but more than that, how to build a business that also does good. A successful business is not just about profit: it's about culture. Inside, you'll learn how to develop a business plan, foster loyalty and innovation in your team, build a thriving workplace culture rooted in values, and attract and retain customers who believe in your product and your mission. Build a culture of trust, openness, and respect -- in your organisation as well as with your customer. Get timely and valuable insights on what it means to build a flexible business and a sustainable, responsible brand. Learn how to drive growth and sales reach by connecting with customers and driving an aspirational product or service. Build a business that makes a real social or environmental difference in your community, one that gives back and supports growth and wellness for all. From his early career days to his success as a serial entrepreneur and ethical investor, Radek Sali shares a blueprint for discovering what drives you and making your business goals a reality. How to Build a Billion-Dollar Business is a handbook for business owners everywhere, showing you how to succeed in creating positive change in your business and in the world.

Contents:

Cover

Title Page

Copyright Page

Contents

About the authors

About Radek Sali

About Bernadette Schwerdt

Introduction

Success was never assured

What you'll learn

The critical question

Part I Set Up

Chapter 1 Born this way

I brought down the Iron Curtain

Mum the maverick

Dad the disruptor

Father of integrative medicine

Working hard

A practical joker

Chapter 2 Village life

Diversity rules

My apprenticeship

How to create a new category

People don't know what they want

Chapter 3 The candy man

From routine to reinvention

The traveller returns

Behind the scenes

Chapter 4 How to create a high-performance culture

Time to move on

A bachelor in Prague

Chapter 5 Getting clear

Village drama

A duty to society

A life-changing phone call

New horizons

Part II Scale Up

Chapter 6 The adventure begins

The challenges came thick and fast

A doctor's endorsement

Chapter 7 A 'Learn, Grow, Improve' opportunity

The makings of a 4P culture

1. People

2. Principles

3. Passion

4. … and Profit will follow

Chapter 8 An impressive induction

To grow you have to let go

Who's the boss?

Strategy in the sauna

On the road

Hello Helen

Chapter 9 The power of celebrity

A formula for success

Borrowing from the beauty aisle

Chapter 10 Who's Ricky?

Making the deal

What's the worst that can happen?

An unorthodox approach

Chapter 11 The credit crunch no-one saw coming

Control the controllables

Ask for better trading terms

Launch new products

Conduct continuous coaching

Chapter 12 The call from Coles

The 30 million order

The Bank of Coles

Buying into the business

Chapter 13 Get Sonia

Ballroom blitz

Listen to your instinct

Exclusivity is the key

Baptism by fire

Learn from the best.

Chapter 14 Cracking the code

The flywheel unleashed

Everyone wanted in

Movie magic

The pressure was intense

On a personal note

Chapter 15 Game on

A winning team

Don't vampire the brand

Breaking barriers

Chapter 16 A total team effort

Practise what you get right

Culture of kindness

The language of numbers

Chapter 17 Running fast

Hiring Helen

Still trying…

Our people were our greatest asset

Two people for the same role

Finding the right people

Sales superstars

The A-team on board

Doing things differently

Chapter 18 Melbourne Cup madness

Is Kim K coming?

Chapter 19 How to innovate

The commodification of creativity

Commit to continuous improvement

Survival of the fittest

Chapter 20 Culture and communication

A home away from home

1. The Culture Plan

Development plans

Training

Pay

Awards

Team surveys

2. The Communications Plan

Too busy to talk?

3. The Business Plan

Chapter 21 Going international

The Olympics

Going global

The China syndrome

One door closes, another one opens

An early offer

Chapter 22 The (bad) American Dream

How to negotiate with a Hollywood agent

A marathon deal

Pitching to the American retailers

When the best laid plan(ogram)s go astray

Chapter 23 Where's our stock?

Zero margin

The cost of growth

On the brink of bankruptcy

Part III Sell Up

Chapter 24 Exiting America

The turnaround begins

Chapter 25 Circles of influence

Controlling the controllables at work

Controlling the controllables at home

Chapter 26 The sale process begins

Doubt grows

Chapter 27 Back on the road

An unexpected opportunity

Project Gold begins

Courting the daigou

The Nicole factor kicks in

Board games

Cutting costs

Chapter 28 How and why we succeeded in China.

How we used the flywheel to launch into China

1. Connect Swisse with large-scale TV and/or events

2. Source partnership associations and sponsorships

3. Engage ambassadors that connect with our media events

4. Launch multi-platform 360-degree advertising campaigns

5. Guarantee an exclusive retailer commitment

6. Amplify our events, sponsorships, partnerships and ambassador associations

7. Provide high-quality, impactful point-of-sale materials

8. Appear within the in-store catalogues

Chapter 29 Culture will prevail

The Celebrate Life Foundation ball

The Colour Run

Cutting the cost of goods

Sometimes you need to be irrational

Backed by science

Chapter 30 A PR challenge

When The Checkout checked out

Chapter 31 Losing patience …

I could go bankrupt

Finally, the turnaround kicks in

Chapter 32 For Sale!

Pitching the business

Going through the roof

Part IV Next Up

Chapter 33 It's not over

'Greedy-long' pays off

Saying goodbye

The Datsun upgraded

The price of success

Chapter 34 Lighting up the world

What we invest in

Wanderlust

Conscious Investment Management (CIM)

Strat

Anthem

Giving back

Igniting Change

We need to talk about George

Chapter 35 The world's greatest social entrepreneurs

Honey, I bought an island

The B Team - playing for the world

Conclusion: Our own Light Warrior

Acknowledgements

EULA.

Notes:

Description based on print version record.

ISBN:

9781394216062

1394216068

OCLC:

1421924472