The Extended Reality Blueprint : Demystifying the AR/VR Production Process.

Format:

Book

Author/Creator:

Eaton, Annie.

Language:

English

Subjects (All):

Augmented reality.

Virtual reality.

Physical Description:

1 online resource (243 pages)

Edition:

1st ed.

Place of Publication:

Newark : John Wiley & Sons, Incorporated, 2024.

Summary:

Follow a tried-and-tested approach to integrating augmented and virtual reality into your business The Extended Reality Blueprint focuses on design for non-gaming or gaming adjacent applications in extended reality (XR), including augmented and virtual reality. Author Annie Eaton is a leading producer of immersive content in the XR space. Many of Annie's clients come to her with the same questions, often not knowing where to begin as they seek to implement extended reality solutions into their business. This book presents the discovery and product development process through an immersive technology lens. You will walk through the XR production process and learn how to apply this technology directly within your organizations in a meaningful and effective way. Join leading businesses like Delta Air Lines, Mars Wrigley, Georgia-Pacific, and JLG Industries, and learn how top companies are leveraging XR for greater market share, engagement, and profit. Learn about the latest applications of extended reality (XR), including augmented and virtual reality. Discover the steps of the XR product development process, including how to find profitable uses of XR and decide on technology suites. Assemble effective teams of XR developers, designers, artists, and other key members to bring your projects to fruition and success. Learn from the real-world examples and lessons learned of businesses that have taken the leap into extended reality. The Extended Reality Blueprint, delivers a concrete, actionable process for brining extended reality into your organization and embracing this crucial technology to remain current.

Contents:

Perspective

Hardware

Finding a use case

Reference

Design

User experience

Production

Environment

Prototype

Testing

Iteration

Development

Quality

Deployment

Measurement success

The future.

Notes:

Description based on publisher supplied metadata and other sources.

Includes index.

ISBN:

9781394207695

1394207697

9781394207701

1394207700

OCLC:

1428281820