Disciplined Entrepreneurship Startup Tactics : 15 Tactics to Turn Your Business Plan into a Business.

Format:

Book

Author/Creator:

Cheek, Paul.

Contributor:

Aulet, Bill.

Language:

English

Subjects (All):

Entrepreneurship.

New business enterprises.

Business planning.

Physical Description:

1 online resource (291 pages)

Edition:

1st ed.

Place of Publication:

Newark : John Wiley & Sons, Incorporated, 2024.

Summary:

"For the past decade, Disciplined Entrepreneurship has changed the way people think about starting a company. Many believed that entrepreneurship could not be taught, but great entrepreneurs are not born with something special they simply make great products. Disciplined Entrepreneurship showed people how to create a successful startup through developing an innovative product by breaking down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. Now, Disciplined Entrepreneurship Startup Tactics provides a practical guide for securing funding and scaling your business. It's a comprehensive, practical, how-to guide for current and aspiring entrepreneurs"-- Provided by publisher.

Contents:

Cover

Title Page

Copyright Page

Contents

Foreword

Acknowledgments

Introduction to Tactics

Next Frontier of Entrepreneurship Education

Context of Theory, Practice, and Tactics

Rooted in First Principles

Investing in Individuals, Not Startups

Founder-Led Everything: Wearing Many Hats

It's Never Too Late to Leverage These Tactics

Field Manual No. 22-100

Experimentation Mindset: Get Your Lab Coat

Tactical Stages

Stage 1: Foundations

Stage 2: Market Testing

Stage 3: Product Development

Stage 4: Resource Acquisition

How to Use This Book

Output

Additional Resources

Stage 1 Foundations

Tactic 1 Goals: Operational Goals and KPIs-Charting the Course to Major Milestones

In This Tactic, You Will:

Breaking Down the Vision

Why New Ventures Need Goals

Setting the Right Goals

Methodologies

Tracking Goals with Metrics and KPIs

Value of Assigning Ownership

Accountability: Recurring Check-in Meetings

Activities and To-Do Lists

Reevaluating at Regular Intervals and Resource Changes

Example

ReHome

Summary

Tactic 2 Systems: Startup Tooling and Systems

Goals Are Only as Good as the Systems

Must-Have Systems for Startups

Finding Flexibility: Startup versus Corporate Tools and Systems

Keeping It Simple

Planned Obsolescence

Signs It's Time to Transition

Avoid Overinvesting in Trials

Applying Metcalfe's Law: Building Alignment on Tools and Systems Among Your Team

Oceanworks

Stage 2 Market Testing

Tactic 3 Market Research: Advanced Primary and Secondary Market Research-Quantifying Qualitative Research

PMR Never Ends

Focus on Qualitative PMR

Putting the Process in Place

Maintaining Your Pool of Participants.

Expanding Your Pool of Participants

Virtual Watering Holes

Introduction to Virtual Watering Holes

Finding Virtual Watering Holes

When You Can't Find a Virtual Watering Hole

Outreach in Virtual Watering Holes

Network Effects and Warm Introductions

Moving Forward with Virtual Watering Holes

Optimizing Outreach with Experiments

When It's Difficult to Find PMR Subjects

Interviewing

Observational PMR

Immersive PMR

Keeping Records and Taking Notes

Quantifying Qualitative Research

Quantifying PMR with Surveys

Incorporating Additional Secondary Market Research

Next Steps

FindOurView

Tactic 4 Assets: Developing Startup Visual Assets

Building a Brand

Explaining What You Do and How You Do It

Website

Social Profiles

Content Generation

Leveraging Generative AI

Invictus BCI

Tactic 5 Marketing: Proving Persona Assumptions with Digital Advertising

Overall Marketing Strategy

Mousetrap Model

Goals of Early-Stage Digital Advertising

How to Approach Digital Advertising

Platforms

Planning

Budgeting

Digital Advertising Metrics

When Nothing Works

Tips and Tricks

Beyond Digital Advertising: Other Means of Marketing

Livvi

Tactic 6 Sales: Early Customer Demand Generation

"What Does Your Pipeline Look Like?"

Marketing and Sales Stages

Estimated Value

Increasing Estimated Value

Building a Lead List

Step 1: Identifying Target Accounts (B2B)

Step 2: Identifying Individuals

Writing Compelling Content

Outreach with Experiments

Compounding Communication Mediums

Outbound Sales Metrics

Beyond Outbound Outreach: Sales for Startups

Path Technologies

Summary.

Stage 3 Product Development

Tactic 7 Product Roadmap: Building Your Product's Roadmap

Product Vision and Strategy

Roadmap Timeframe

What Belongs-and What Doesn't

Tying the Product Roadmap Back to Organizational Goals

Tactic 8 Design: Minimum Viable Business Product Design

Migrating from Inquiry Mode to Advocacy Mode

Starting with a Sketch

Low-Fidelity to High-Fidelity

Value of Sharing Low-Fidelity Designs with Customers

Components and Templates

Building Clickable Prototypes for Software

Avoiding Minute Details

catalan.ai

Tactic 9 User Testing: Validating the Product Actually Works

PMR versus User Testing: One and the Same

Sourcing Participants

Building a Script

Live Observed Testing

Unmonitored User Tests

Unmonitored Observation

User Testing Metrics

Beyond the Tests Themselves

Examples

Soundboard

Orbit

Tactic 10 Engineering: Transitioning from Product Design to Development

Early Approaches to Technical Talent

DIY

Finding Your CTO

Outsourcing

Weighing the Options

Levels of Technical Depth

No-Tech MVBP

No-Code

Low-Code

Leveling Up Beyond the MVBP

Software Architecture

Front End

Back End

Databases

Cloud Providers

Case Example: Dignitize

Stage 4 Resource Acquisition

Tactic 11 Legal: Incorporation and Legal Documents for Your Startup

When to Incorporate

Entity Structure

Considerations for the Team

Equity Split

Representation

Legalese: A Startup Glossary

Legal Documents

Tactic 12 Finance: Path to Greatness-Building the Financial Model and Setting Up the Piggy Bank

In This Tactic, You Will:.

Startup Finance versus Corporate Finance

Basic Startup Financial Literacy

Revenue Plan

Cost of Goods Sold

Staffing

Operating Expenses

Capital Expenses

Other Financial Inputs

Financial Model Outputs

Path to Profitability

Beyond Modeling: Ongoing Monitoring with Finance Tools

Banking

Tactic 13 Pitch Deck Design: Pitch Decks for Startups

Audience Identification

Story Over Slides

Revisions

Slide Design

Critical Components

Amira Health

Tactic 14 Fundraising: Executing Your Venture's Fundraising Plan

Milestone-Based Financing

Sources of Funding

Running a Fundraising Process

Building the Lead List

Generating Leads

Who You Already Know

Who You Need to Know

A Note on Who You're Targeting

Quality Over Quantity: Doing Your Research

Prioritization: Sequencing the Leads

Introductions: Getting in Front of Investors You've Identified

Requesting the Introduction

Fundraising Assets

Follow-up and Urgency

Diligence Goes Two Ways

More than Money

Optimizing Your Time Raising Money

Ecovent

Tactic 15 Hiring: Finding and Onboarding Your First Ten Employees

Determining Who You Need to Hire

Hiring versus Outsourcing

When to Hire Generalists and Specialists

Writing the Job Description

Sourcing Candidates

Compensation Considerations

Benefits

Setting New Hires up for Success

Creating Culture

nurtur

Educator Materials

Index

EULA.

Notes:

Description based on publisher supplied metadata and other sources.

Includes index.

ISBN:

9781394223367

1394223366

9781394223374

1394223374

OCLC:

1417600695